# Focus ad spend on the right people

Clay Ads builds targeted, always-on ad audiences from your unified first- and third-party data. Boost match rates by enriching hashed emails across multiple providers. Get higher-quality leads at a lower cost per lead, and more ROI on your ad spend.

[Start using Clay Ads](https://app.clay.com/workspaces/~/ads)

## Case study

### Depthfirst

"For Google, I couldn't do it at all before. Clay Ads enables me to actually upload customer lists."

- _80% match rate on Google_
- _40% decrease in CPL on Google_
- _90% match rates on LinkedIn_

## [_Federico Mobilia_](https://www.linkedin.com/in/federicomobilia/)

Marketing Lead, Depthfirst

[Read Depthfirst case study](https://www.clay.com/customers/depthfirst)

### Northbeam

"What Clay Ads comes down to is really good targeted audiences, and getting the match rates that allow for our paid media to run at volume."

- +30% increase in match rates across Meta, LinkedIn, and Google
- 5x MQLs on Meta from lookalike targeting
- 2x year-over-year increase in pipeline through partnering with Clay across ads, outbound, and CRM enrichment

## [_Jean-Paul LaCount_](https://www.linkedin.com/in/jplacount/?skipRedirect=true)

Director of Demand Generation, Northbeam

[Read Northbeam case study](http://www.clay.com/customers/northbeam)

## Grow pipeline faster with higher-quality leads at a lower cost per lead

[Start using Clay Ads](https://app.clay.com/workspaces/~/ads)

### Create audiences from first- and third-party data

Pull audiences from your CRM, data warehouse, and first-party signals or create net-new lists from Clay’s data marketplace of 200+ providers.

### Always-on audiences update themselves

As your CRM fields, sales activity, and buying signals change, audiences update automatically and sync back to every platform.

### Higher match rates from more providers

Query multiple providers and return up to three hashed emails per contact, so you can reach more of your audience across ad platforms.

Up to **85%** Match rate on Google

Up to **70%** Match rate on Meta

Up to **95%** Match rate on LinkedIn

## Build unlimited ad audiences from all your data

[Start using Ads](https://app.clay.com/workspaces/~/ads)

### Use case 01: TARGETED PLAYS

### Put ad spend behind the accounts sales is working

Build audiences directly from your CRM, data warehouse, or a CSV and keep them in sync, so your ads follow the same accounts your reps are prioritizing.

### Use Case 02: TAM EXPANSION

### Build net-new prospecting lists from Clay’s data

Pull net-new leads from Clay's people and company database, enrich and verify them, and sync them to platforms like Meta, LinkedIn, and Google. Compliance controls automatically applied by platform and geo.

### Use Case 03: ABM

### Run multi-channel ABM across ads and outbound

Sort target accounts into dynamic tiers, find contact information of the entire buying committee, and nurture them across ad platforms.

### Use case 04: LOOKALIKES

### Build high-quality seed audiences

Create seed audiences with your best-fit customers and prospects, so you can define your highest-value customers precisely, match to more of them, and train your lookalikes algorithm on Meta and LinkedIn.

### Use case 05: SUPPRESSION

### Stop paying to show ads to people who shouldn't see them

Build always-on exclusion lists from your CRM or warehouse. When a deal stage changes, your suppression audiences adjust and re-sync across ad platforms.

### Use case 06: Retargeting

### Retarget warm leads across channels

Add leads that attended a webinar or spoke with sales to audiences that sync to your ad platforms and sequencer.

## Get started

[Explore our Ads in Clay course](https://university.clay.com/courses/clay-ads)

1. Build a list
2. Define targeting logic
3. Improve match rates
4. Sync to ad platforms