Audiences, Centralize your GTM data | Clay.com
Centralize your GTM data
Audiences connects your CRM, data warehouse, signals, and 200+ enrichment providers into a unified data layer inside Clay.
Trusted by more than 500,000 leading GTM teams of all sizes.
Hackathon
A full AI GTM hackathon focused on building real things: social listening tools, personalized graphic generation at scale, and dramatically improved EMEA phone number coverage with Clay and Canva.
Case study
Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible.
CRO
Stevie Case
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Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands.
GTM Ops
Alexander DeMoulin
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Automated ad targeting across platforms
Create enriched audiences from your first party data sources and automatically sync them to LinkedIn, Meta, and Google.
Signal-tracking across accounts & contacts
Track job changes, web intent, and tech stack changes across millions of records. When the right signal fires, Audiences creates enriched records and routes them to the right workflow or rep automatically.
Use cases to build on Audiences
Build and scale your most creative plays on top of a unified data foundation. Work across millions of prospect and customer records.
RevOps & GTM Engineering
CRM enrichment at full scale
Import your entire CRM. Enrich every record and add buyer intent data. Write clean, current data back. Automatic syncs keep the CRM up-to-date without manual entry.Signal-based account prioritization
Detect buying signals on target accounts and move them into the right priority tier instantly. Act when the timing is right.
Explore Account and lead scoringTAM sourcing and list building
Continuously surface net-new accounts matching your ICP. Suppress what's already in your CRM. Always work from a clean, deduplicated list of accounts and contacts.
Explore TAM sourcing in Clay
Growth Marketing
- Rep-attributed outbound
Build sequences that fire automatically when contacts enter an Audience segment. Craft every email using full context: account details, touchpoint history, and buying signals.
Explore Outbound