# Centralize your GTM data

Audiences connects your CRM, data warehouse, signals, and 200+ enrichment providers into a unified data layer inside Clay.

Trusted by more than 500,000 leading GTM teams of all sizes.

### Hackathon
A full **AI GTM hackathon** focused on building real things: **social listening tools**, **personalized graphic generation at scale**, and **dramatically improved EMEA phone number coverage** with Clay and Canva.

### Case study
Clay should be an **essential pillar of every company's GTM stack**, enabling outbound built on the highest quality data foundation possible.

### CRO
**Stevie Case**  
[Learn more](https://www.clay.com/customers/vanta)

### Clay is helping us nail the fundamentals: who to target, how to identify them, and how to automate the administrative parts of getting that data into a salesperson's hands.

### GTM Ops
**Alexander DeMoulin**  
[Learn more](https://www.clay.com/customers/intercom)

### Automated ad targeting across platforms
Create enriched audiences from your first party data sources and automatically sync them to LinkedIn, Meta, and Google.

### Signal-tracking across accounts & contacts
Track job changes, web intent, and tech stack changes across millions of records. When the right signal fires, Audiences creates enriched records and routes them to the right workflow or rep automatically.

## Use cases to build on Audiences
Build and scale your most creative plays on top of a unified data foundation. Work across millions of prospect and customer records.

### RevOps & GTM Engineering

- **CRM enrichment at full scale**  
Import your entire CRM. Enrich every record and add buyer intent data. Write clean, current data back. Automatic syncs keep the CRM up-to-date without manual entry.

- **Signal-based account prioritization**  
Detect buying signals on target accounts and move them into the right priority tier instantly. Act when the timing is right.  
[Explore Account and lead scoring](https://www.clay.com/audiences#)

- **TAM sourcing and list building**  
Continuously surface net-new accounts matching your ICP. Suppress what's already in your CRM. Always work from a clean, deduplicated list of accounts and contacts.  
[Explore TAM sourcing in Clay](https://www.clay.com/use-cases/tam-sourcing)

### Growth Marketing

- **Rep-attributed outbound**  
Build sequences that fire automatically when contacts enter an Audience segment. Craft every email using full context: account details, touchpoint history, and buying signals.  
[Explore Outbound](https://www.clay.com/use-cases/outbound)

## Import millions of records

### Get started on Clay University
[**Check out the course**](https://university.clay.com/courses/clay-audiences)