\\ \\ THE GO-TO-MARKET
\\ \\ CONFERENCE BY CLAY\\ \\ oct 8, 2026, san francisco\\ \\ → sculpt.clay.com](https://www.sculpt.clay.com/) [Product](https://www.clay.com/blog#) [Use Cases](https://www.clay.com/blog#) [Solutions](https://www.clay.com/blog#) [Resources](https://www.clay.com/blog#) [Company](https://www.clay.com/blog#) [Pricing](https://www.clay.com/pricing) Data infrastructure - \\ \\ Audiences\\ \\ Centralize your first and third party data sources in Clay](https://www.clay.com/audiences) - \\ \\ Data marketplace\\ \\ Buy data from 200+ providers in one place](https://www.clay.com/integrations) - \\ \\ Signals and Intent\\ \\ Track job changes promotions or other signals](https://www.clay.com/signals) - \\ \\ Waterfall\\ \\ Combine multiple data providers for the best coverage](https://www.clay.com/waterfall-enrichment) Agents - \\ \\ Claygents\\ \\ Research target companies and people with AI](https://www.clay.com/claygent) - \\ \\ Agent plugin CLI/API\\ \\ Build in Clay directly via a coding agent with API and CLI](https://www.clay.com/agent-plugin) - \\ \\ MCP for rep\\ \\ Track job changes promotions or other signals](https://www.clay.com/mcp) Orchestration - \\ \\ Functions\\ \\ Link long form description will go in this slot here.](https://www.clay.com/functions) - \\ \\ AI formatting\\ \\ Link long form description will go in this slot here.](https://www.clay.com/ai-formula) Execution - \\ \\ Ads\\ \\ Sync targeted ad audiences to Linkedin, Meta, and Google](https://www.clay.com/ads) - \\ \\ Sequencer\\ \\ Use Clay's native sequencer or automate messaging](https://www.clay.com/sequencer) [Clay MCP\\ \\ Give reps the best prospecting data in their AI tools\\ \\ - \\ \\ CRM enrichment\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/crm-enrichment) - \\ \\ Rep prospecting\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-prospecting) - \\ \\ Automated inbound\\ \\ Build ads audiences and sync them to major ad platforms](https://www.clay.com/use-cases/inbound-enrichment) - \\ \\ ABM\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/abm) - \\ \\ Reverse ETL\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/reverse-etl) - \\ \\ Outbound\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/outbound) - \\ \\ PLG assist\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/plg-assist) - \\ \\ TAM sourcing\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/tam-sourcing) - \\ \\ Account research\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/account-research) - \\ \\ Rep assist\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-assist) - \\ \\ Territory planning\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/territory-planning) BY CUSTOMERS - \\ \\ Customers\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers) \\ \\ Pendo\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers/pendo) \\ \\ Vanta\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers/vanta) \\ \\ Recharge\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers/recharge) \\ \\ depthfirst\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers/depthfirst) \\ \\ OpenAI\\ \\ Link long form description will go in this slot here.](https://www.clay.com/customers/open-ai) [CRM enrichment\\ \\ Keep your CRM clean with the highest quality data\\ \\ Data foundations - \\ \\ CRM enrichment\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/crm-enrichment) - \\ \\ TAM sourcing\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/tam-sourcing) - \\ \\ Territory planning\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/territory-planning) - \\ \\ Reverse ETL\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/reverse-etl) Pipeline generation - \\ \\ Outbound\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/outbound) - \\ \\ Automated inbound\\ \\ Build ads audiences and sync them to major ad platforms](https://www.clay.com/use-cases/inbound-enrichment) - \\ \\ PLG assist\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/plg-assist) - \\ \\ ABM\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/abm) Rep productivity - \\ \\ Rep prospecting\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-prospecting) - \\ \\ Account research\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/account-research) - \\ \\ Rep assist\\ \\ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-assist) Department - \\ \\ GTM Ops\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-for-gtm-ops) - \\ \\ Marketing\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-for-marketing) - \\ \\ Sales\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-for-sales) - \\ \\ Enterprise\\ \\ Link long form description will go in this slot here.](https://www.clay.com/enterprise) - \\ \\ Startup\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-for-startups) [Intercom \\ \\ Grew their outbound-sourced pipeline by +140%\\ \\ Learn to build on Clay - \\ \\ University\\ \\ Link long form description will go in this slot here.](https://university.clay.com/) - \\ \\ Guides\\ \\ Link long form description will go in this slot here.](https://www.clay.com/guides) - \\ \\ Livestreams\\ \\ Link long form description will go in this slot here.](https://www.clay.com/livestreams) - \\ \\ Cohort live classes\\ \\ Link long form description will go in this slot here.](https://university.clay.com/cohorts) Connect with GTM engineers - \\ \\ Clay community\\ \\ Link long form description will go in this slot here.](https://community.clay.com/) - \\ \\ Slack\\ \\ Link long form description will go in this slot here.](https://www.clay.com/slack-community) - \\ \\ Live events\\ \\ Link long form description will go in this slot here.](https://luma.com/claylive?k=c) - \\ \\ Startup program\\ \\ Link long form description will go in this slot here.](https://www.clay.com/partners/startup-partner-program) - \\ \\ Campus ambassadors\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-campus-ambassadors) Work with GTM engineers - \\ \\ Find Clay experts\\ \\ Link long form description will go in this slot here.](https://www.clay.com/experts) - \\ \\ GTM Engineer job board\\ \\ Link long form description will go in this slot here.](https://www.clay.com/job-board) Partner with Clay - \\ \\ Become a partner\\ \\ Link long form description will go in this slot here.](https://www.clay.com/partners) - \\ \\ Solution partners\\ \\ Link long form description will go in this slot here.](https://www.clay.com/partners/solutions) - \\ \\ Integration partners\\ \\ Link long form description will go in this slot here.](https://www.clay.com/partners/integrations) - \\ \\ Private Equity\\ \\ Link long form description will go in this slot here.](https://www.clay.com/clay-for-private-equity) [Clay Community\\ \\ In Nigeria, she built a life where money wouldn’t decide\\ \\ .avif)](https://www.clay.com/blog/sandra-uche) OUR COMPANY - \\ \\ About\\ \\ Link long form description will go in this slot here.](https://www.clay.com/about) - \\ \\ Careers\\ \\ Link long form description will go in this slot here.](https://www.clay.com/careers) - \\ \\ Open roles\\ \\ Link long form description will go in this slot here.](https://www.clay.com/jobs) - \\ \\ Blog](https://www.clay.com/blog) GET IN TOUCH - \\ \\ Contact\\ \\ Link long form description will go in this slot here.](https://www.clay.com/contact) - \\ \\ Press\\ \\ Link long form description will go in this slot here.](https://www.clay.com/press) SOCIALS - \\ \\ LinkedIn\\ \\ Link long form description will go in this slot here.](https://www.linkedin.com/company/grow-with-clay/) - \\ \\ YouTube\\ \\ Link long form description will go in this slot here.](https://www.youtube.com/@GrowWithClay) - \\ \\ X\\ \\ Link long form description will go in this slot here.](https://x.com/clay) [Article – NY Times\\ \\ Clay allows employees to sell shares at a $5b valuation.\\ \\ [Get a demo](https://www.clay.com/demo) [Sign up](https://app.clay.com/signup?source=nav) Search [Close](https://www.clay.com/blog#) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. [**Top 1%: How HubSpot Runs Clay Across a 60-Million-Contact CRM** \\ HubSpot's Faris Sumadi shares how his team enriches a CRM of 30M companies with Clay, plus five lessons on data, Functions, and ROI at enterprise scale.](https://www.clay.com/blog/top-1-how-hubspot-runs-clay-across-a-60-million-contact-crm) [**Make your ad spend efficient with targeted audiences and higher match rates** \\ Clay Ads builds unlimited ad audiences, updates them dynamically as your data changes, and boosts match rates by enriching across multiple providers.](https://www.clay.com/blog/ads) [**How First-Party Signals Become Your GTM Moat** \\ Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match.](https://www.clay.com/blog/how-first-party-signals-become-your-gtm-moat) [**Continuously find every account in your TAM, at scale** \\ Combine company, people, and job data in one natural language search. Track which accounts convert to pipeline. Find more prospects like your best customers with Lookalikes.](https://www.clay.com/blog/tam-sourcing-updates) [**Build on Clay: Clay’s Product Roadmap with CEO Kareem Amin** \\ Clay CEO Kareem Amin breaks down the shift to AI-driven GTM: data, infrastructure, and self-improving revenue engines. See what's shipping this summer.](https://www.clay.com/blog/build-on-clay-clays-product-roadmap-with-ceo-kareem-amin) [**Account Research Agents for always-on intelligence in Clay** \\ Use agents for up-to-date account inteliigence to run expansion or re-engagement plays](https://www.clay.com/blog/account-research-agents) [**Open-weight models are now available in Claygent** \\ Use cost-effective open-weight models in Claygent for long-running tasks](https://www.clay.com/blog/open-weight-models-are-now-in-claygent) [**Prospect more efficiently with MCP for Reps in AI tools** \\ Reps call Ops-built functions and data from 200+ providers in one place using natural language](https://www.clay.com/blog/mcp-for-reps) [**Behind the Scenes of Clay’s Marketing and Growth** \\ Go behind the scenes of Clay’s $100M ARR growth with Bruno Estrella and Davide Grieco as they reveal the marketing and growth playbooks driving enterprise and self-serve success.](https://www.clay.com/blog/behind-the-scenes-of-clays-marketing-and-growth) [**Build on Clay with API & CLI** \\ Build on Clay from any coding agent, like Claude Code or Codex](https://www.clay.com/blog/build-on-clay-with-agent-plugin) [**Behind the scenes of Clay’s new homepage** \\ Now, Clay is the infrastructure GTM engineers build on. Here's how we built our new homepage to tell that story.](https://www.clay.com/blog/new-homepage-2026) [**The four layers of winning GTM infrastructure** \\ Every winning GTM engineering system runs on four layers: data, orchestration, execution, and agents. Here's how the best teams build and compound them.](https://www.clay.com/blog/gtm-infrastructure) [**Run unlimited searches on Clay’s GTM data layer** \\ Clay users can now build campaigns at any scale, instead of being limited to working across 50,000 records at a time. Audiences lets you run unlimited people and company searches without row limits, import millions of records from your CRM and data warehouse, and enrich them with first and third party data.](https://www.clay.com/blog/announcing-audiences) [**How Clay uses Clay from inside Claude and ChatGPT** \\ Clay reps run their highest-leverage plays from Claude or ChatGPT. Behind every prompt is a Clay Function. Here are four we use every week.](https://www.clay.com/blog/how-clay-uses-clay-from-inside-claude-and-chatgpt) [**So…what does growth actually do? SLG edition** \\ Three growth leaders share the tactics, trade-offs, and organizational battles that come with doing growth at a sales-led company.](https://www.clay.com/blog/what-does-growth-actually-do-slg-edition) [**What AI native SDR teams are doing right now** \\ We asked three leaders who are actively building and scaling SDR teams what's actually working and how they’re using AI to build pipeline.](https://www.clay.com/blog/ai-sdr-team) [**How Clay turns closed lost deals into pipeline, product signals, and buyer intelligence** \\ Learn how Clay's GTM team uses Clay to mine CRM data and Gong transcripts for re-engagement plays, product insights, and voice of customer feedback.](https://www.clay.com/blog/how-clay-uses-clay-for-closed-lost-deals) [**Clay MCP is now available in Codex** \\ With Clay MCP, reps can self-serve data and ops-built workflows from Clay within Codex.](https://www.clay.com/blog/mcp-in-codex) [**How Clay uses Clay for recruiting top talent** \\ See how Clay's recruiting team finds, prioritizes, and reaches candidates using Clay.](https://www.clay.com/blog/how-clay-uses-clay-for-recruiting-top-talent) [**Claygent Builder: The easiest way to build, test, and deploy GTM Agents** \\ Build production-ready Claygents in natural language with Sculptor. Test on real data for free, track versions, and deploy once across every workflow. All inside Clay.](https://www.clay.com/blog/claygent-builder) [**How Clay Uses Clay Ads: From $250 to $25 CPL** \\ See how Clay uses its own Ads feature to cut LinkedIn CPL from $250 to $25 and unlock Meta with enriched CRM audiences. No manual uploads needed.](https://www.clay.com/blog/how-clay-uses-clay-ads) [**HG Insights Corporate Hierarchy: GTM Precision in Clay** \\ Use HG Insights corporate hierarchy data in Clay to clean CRMs, map parent-child accounts, and trigger expansion plays. See how it works.](https://www.clay.com/blog/hg-insights-corporate-hierarchy) [**Sales GTM Engineering: How Clay Built the Role From Scratch** \\ Learn what sales GTM engineering is, how it collapses SDR, AE, and SE roles into one, and how Clay built and hires for this high-leverage function. See how it works.](https://www.clay.com/blog/sales-gtm-engineering) [**How to Automate Inbound Lead Outreach: The Clay Playbook** \\ Learn how to automate inbound lead outreach with enrichment, scoring, and personalized sequences. See the exact Clay workflow that runs without manual work.](https://www.clay.com/blog/how-to-automate-inbound-lead-outreach) [**demandDrive Joins Clay’s Partner Ecosystem as an Official Clay Studio Partner** \\ demandDrive joins Clay’s partner ecosystem to help B2B teams turn account intelligence into pipeline and revenue with GTM engineering and automation.](https://www.clay.com/blog/demanddrive) [**B2B Sales Prospecting: 15 Strategies to Drive More Conversions** \\ Master B2B sales prospecting with 15 proven strategies covering ICP building, multi-channel outreach, and list hygiene. Build a pipeline that converts.](https://www.clay.com/blog/b2b-sales-prospecting-15-strategies-to-drive-more-conversions) [**AI Sales Assistants: 11 Ways to Accelerate Your Outbound** \\ Discover 11 ways AI sales assistants automate lead research, enrichment, and email personalization. See how top B2B teams use them to accelerate outbound.](https://www.clay.com/blog/ai-sales-assistants) [**The Three Laws of GTM: How to Win in the AI Era** \\ The three laws of GTM explain why uniqueness, saturation, and iteration speed determine who wins. Learn how AI changes the rules and what to do about it.](https://www.clay.com/blog/the-three-laws-of-gtm) [**Best Work Email Finders by Segment: SMB vs. Enterprise** \\ We tested 12 email finders across 4,700+ contacts to find the best work emails by segment. See accuracy, cost, and coverage winners for SMB and enterprise.](https://www.clay.com/blog/work-emails-by-segment) [**How Clay Converts Trial Users Into Customers With Automated Outreach** \\ See how Clay uses automated outreach to convert trial users into customers, with enrichment, lead scoring, and personalized HubSpot campaigns. Learn how.](https://www.clay.com/blog/how-clay-uses-clay-converting-trial-users-into-customers-with-automated-outreach) [**Best Mobile Phone Data Providers for B2B Sales Teams** \\ We tested 9,806 numbers across 10 B2B mobile phone data providers. See which wins on accuracy, coverage, and cost for NAMER, EMEA, and APAC.](https://www.clay.com/blog/best-mobile-phone-data) [**How to Build a Complete AI Outbound Sales Funnel** \\ Learn how to build a complete AI outbound sales funnel—from account scoring to personalized outreach—using Clay waterfalls and automation. See how it works.](https://www.clay.com/blog/how-to-build-a-complete-ai-outbound-sales-funnel) [**How to Get More Customers Using Outbound Sales: A Complete Guide** \\ Learn how outbound sales works, who it's right for, and how to build a strategy from prospecting to closing. Covers cold calling, email, and more.](https://www.clay.com/blog/how-to-get-more-customers-by-using-outbound-sales-a-complete-guide) [**How to Automate 6 Cold Email Campaigns in One Clay Workflow** \\ Learn how to automate 6 cold email campaigns from a single Clay table — with enrichment, AI classification, and deduplication built in. See how it works.](https://www.clay.com/blog/automate-6-cold-email-campaigns-in-a-single-clay-workflow) [**How Clay Identifies Tier 1 Accounts: A Three-Score System** \\ See how Clay identifies tier 1 accounts using a three-score system: fit, engagement, and contract value. Learn how sales and marketing align on the same priorities.](https://www.clay.com/blog/how-clay-identifies-tier-1-accounts) [**Lead Scoring in Clay: A Step-by-Step Formula Guide** \\ Learn how to build lead scoring formulas in Clay to prioritize your ICP leads by employee count, job postings, and more. See how it works.](https://www.clay.com/blog/lead-scoring-in-clay) [**How to Validate Cold Outbound Offers and Find Message-Market Fit** \\ Learn how to validate cold outbound offers by finding message-market fit — from breaking down your value prop to testing with a phased email approach. See how it works.](https://www.clay.com/blog/how-to-validate-cold-outbound-offers-by-finding-message-market-fit) [**Troubleshooting Outbound Sales and Prospecting: A Comprehensive Guide** \\ Fix broken outbound sales campaigns with this guide. Diagnose open and reply rates, reduce no-shows, qualify prospects with MEDDIC, and optimize what's working.](https://www.clay.com/blog/troubleshooting-outbound-sales-and-prospecting-a-comprehensive-guide) [**Bulk Enrichment: Enrich Millions of CRM Records in Clay** \\ Bulk enrichment lets Enterprise teams enrich millions of Salesforce records with firmographics, tech stack, and AI research — then write results back automatically.](https://www.clay.com/blog/bulk-enrichment) [**Clay Templates: Automate, Customize, and Replicate Any GTM Workflow** \\ Clay Templates let you replicate full GTM workflows in hours, not days. Automate prospecting from data scraping to AI messaging, free and fully customizable.](https://www.clay.com/blog/the-power-of-clay-templates-automate-customize-replicate-any-workflow) [**How to Optimize Your Credit Usage in Clay** \\ Learn how to optimize your credit usage in Clay with conditional formulas, Clearbit waterfall lookups, and smarter enrichment workflows. Save credits fast.](https://www.clay.com/blog/optimize-your-credit-usage-in-clay) [**AI for sales prospecting** \\ AI sales prospecting can 2–3x your reply rates. Get the exact AI prompts, prospecting tools, and cold-email frameworks top B2B teams use to find and reach buyers at scale.](https://www.clay.com/blog/ai-sales-prospecting) [**The Reverse Demo: How Clay Replaced Traditional B2B Sales Demos** \\ A reverse demo lets prospects solve real problems live, guided by your rep. Learn how Clay used 100+ sessions to boost conversion, retention, and product quality.](https://www.clay.com/blog/reverse-demo) [**Data Waterfalls: How to Maximize Contact Coverage with Clay** \\ Data waterfalls query multiple providers in sequence so you only pay for matches. See how Clay pushes coverage from 30% to 80%+ without annual contracts.](https://www.clay.com/blog/data-waterfalls) [**How Clay Runs ABM Campaigns: A Step-by-Step Playbook** \\ See how Clay runs ABM campaigns — scoring 300 accounts, personalizing mailers and landing pages, and automating SDR follow-up. Learn how.](https://www.clay.com/blog/how-clay-runs-abm-campaigns) [**How We Built Clay's GTM Engineering Function** \\ See how Clay built its GTM engineering function with sprint-based delivery, founder-level reporting, and full sales automation. A practical inside look.](https://www.clay.com/blog/how-we-built-gtm-engineering-function) [**Best Personal Email Finder Tools: Tested and Ranked** \\ We tested 5 personal email finder tools across 2,354 prospects. See accuracy, coverage, and pricing data — plus the waterfall order that hit 79% coverage.](https://www.clay.com/blog/personal-email-finder) [**How to Use OpenAI to Write Cold Emails from Scratch with Clay** \\ Learn how to use OpenAI to write personalized cold emails at scale with Clay. Set up the integration, craft better prompts, and boost deliverability.](https://www.clay.com/blog/how-to-use-openai-to-write-the-perfect-cold-email-from-scratch) [**How to Run a Personalized Demo Play at Scale with Clay** \\ Learn how to automate a personalized demo play using Clay, Claygent, and AI enrichment to build custom mockups at scale. See how it works.](https://www.clay.com/blog/personalized-demo-play) [**Automated Slide Deck Creation: How Clay Builds QBRs from Your Data** \\ Clay's automated slide deck creation pulls from Snowflake, Salesforce, and Gong to build QBRs in minutes. Save 90+ hours per quarter. See how it works.](https://www.clay.com/blog/automated-slide-deck-creation) [**HG Insights + Clay: B2B Technographic and Firmographic Data** \\ HG Insights surfaces deep technographic and firmographic data from billions of documents. Use it in Clay workflows to enrich accounts and power GTM. See how it works.](https://www.clay.com/blog/hg-insights) [**B2B Cold Email Deliverability: 21 Best Practices** \\ Master B2B cold email deliverability with 21 proven best practices: domain setup, inbox warmup, authentication, and copy tips that keep you out of spam. Learn how.](https://www.clay.com/blog/b2b-cold-email-deliverability) [**Basics of Google Search Operators: A Practical Guide** \\ Learn the basics of Google Search Operators and how to use them in Clay for prospecting, list building, and company research. See how it works.](https://www.clay.com/blog/basics-of-google-search-operators) [**AI Lead Generation: The Complete B2B Guide** \\ The complete guide to AI lead generation: the best AI tools and software, list-building and enrichment workflows, and personalized outreach that scales. Backed by 800k+ cold emails/month at Clay](https://www.clay.com/blog/ai-lead-generation) [**Clay MCP: Ops-built workflows, consumable by reps** \\ Clay MCP: Ops-built workflows, consumable by reps](https://www.clay.com/blog/clay-mcp) [**How to Manage and Enrich Inbound Leads Automatically** \\ Learn how to manage and enrich inbound leads automatically using a four-phase workflow that scores, segments, and triggers outreach from one email. See how it works.](https://www.clay.com/blog/manage-enrich-inbound-automatically) [**GTM Alpha: How Winning Teams Build a Competitive Edge** \\ GTM alpha is the edge winning teams build with unique data and signal-based plays. Learn how to find hidden signals, run better plays, and outpace competitors.](https://www.clay.com/blog/gtm-alpha) [**Why Good CRM Data Matters and How Clay Helps** \\ Poor CRM data kills outreach. Learn why CRM data coverage fails and how Clay's waterfall enrichment lifts coverage rates from 20% to 80%. See how it works.](https://www.clay.com/blog/why-good-crm-data-matters--and-how-clay-helps) [**How to Use Formulas in Clay: AI Generator and Manual Entry** \\ Learn how to use formulas in Clay with the AI Formula Generator or manual entry. Transform and clean your data faster. See how it works.](https://www.clay.com/blog/how-to-use-formulas-in-clay) [**GTM Engineering: What It Is, How It Works, and How to Hire** \\ GTM engineering turns ops teams into revenue builders using AI and automation. Learn what GTM engineers do, how to structure the role, and how to hire one.](https://www.clay.com/blog/gtm-engineering) [**Formulas in Clay: A Beginner's Intro for Non-Engineers** \\ Learn how to use formulas in Clay without coding. This intro covers conditional statements, combining columns, and auto-qualifying leads. Start in 30 minutes.](https://www.clay.com/blog/formulas-in-clay-intro) [**How Clay Uses Clay for SEO and AEO: 3 Systems That Scale** \\ See how Clay uses Clay for SEO and AEO: automated content refresh, video-to-page conversion, and a custom AI visibility dashboard. Learn how.](https://www.clay.com/blog/how-clay-uses-clay-for-seo-and-aeo) [**Turn Web Visitors into Leads: A Warm Outbound Play for B2B Sales** \\ Learn how to turn web visitors into leads using a warm outbound play for B2B sales — with RB2B, Clay, and Lemlist. See how it works.](https://www.clay.com/blog/turn-web-visitors-into-leads-with-a-warm-outbound-marketing-play-for-b2b-sales) [**How to Use Web Scraping to Enrich Your Data with Clay** \\ Learn how to use web scraping to enrich your data without code. Clay's Claygent answers deep GTM research questions at scale. See how it works.](https://www.clay.com/blog/use-web-scraping-to-enrich-your-data) [**How to Create a Sales Prospect List in Minutes** \\ Learn how to create your own sales prospect list in minutes using Clay. Pull from 40+ sources, enrich with ICP data, and export to your CRM. See how it works.](https://www.clay.com/blog/how-to-create-your-own-sales-prospect-list-in-minutes) [**Best B2B Email List Providers: Tested and Ranked (2026)** \\ We tested 8 B2B email list providers head-to-head. See accuracy results, per-email pricing, and how to waterfall providers for maximum coverage.](https://www.clay.com/blog/best-b2b-email-list-providers) [**Outbound Sales Automation: How to 10x Pipeline Without More SDRs** \\ Learn how outbound sales automation replaces manual SDR work, cuts cost per email by 100x, and scales pipeline without growing headcount. See how it works.](https://www.clay.com/blog/outbound-sales-automation) [**The Wake the Dead Play: Reactivate Closed-Lost Deals with Clay** \\ The wake the dead play uses Clay + ChatGPT to send automated, personalized emails to closed-lost prospects. Restart stalled deals in a few steps. Learn how.](https://www.clay.com/blog/wake-the-dead-play) [**Three Tips to Guarantee Email Deliverability for Cold Outbound** \\ Split volume, verify contacts, and personalize copy to guarantee email deliverability for cold outbound. Three actionable tips that keep you out of spam.](https://www.clay.com/blog/three-tips-to-guarantee-email-deliverability) [**How Clay Uses Clay for Customer Support: 3 Real Workflows** \\ See how Clay's customer support team uses Clay to enrich Intercom tickets, automate QA, and draft help articles. Real workflows, real results.](https://www.clay.com/blog/clay-using-clay-customer-support) [**B2B Cold Email Copywriting: The Complete Guide** \\ Master B2B cold email copywriting with proven templates, a research framework, and a checklist used to send 800k+ emails a month. Start writing emails that get replies.](https://www.clay.com/blog/b2b-cold-email-copywriting) [**Introducing Clay Functions** \\ Build Your GTM Logic Once, Apply It Everywhere](https://www.clay.com/blog/functions) [**Clay and Apollo Integration: Enrichment, Sequencing, and More** \\ The Clay and Apollo integration unlocks 5X faster enrichment and direct sequencer API access. See how joint customers go from data to booked meetings.](https://www.clay.com/blog/clay-apollo) [**The Many Lives of Spreadsheets: A History and What Comes Next** \\ Explore the many lives of spreadsheets — from VisiCalc in 1979 to self-filling automation tools today. See how the no-code vision keeps evolving.](https://www.clay.com/blog/the-many-lives-of-spreadsheets) [**AI recruiting strategies** \\ Learn our top AI recruiting workflows to help you identify, research, and reach out to qualified candidates for open roles. AI can eliminate manual work and help you reach out to—and land—better employees for your clients.](https://www.clay.com/blog/ai-recruiting) [**How to Hire a GTM Engineer: The Complete Guide** \\ Learn how to hire a GTM engineer: when to make the hire, what skills to screen for, red flags to avoid, and where to find the best candidates. See how it works.](https://www.clay.com/blog/how-to-hire-a-gtm-engineer) [**Inside Clay's GTM Engineering Lab: Plays, Principles, and Automation** \\ See how Clay's GTM engineering lab turns internal problems into revenue plays using AI, automation, and data-driven principles. Learn how it works.](https://www.clay.com/blog/inside-clays-gtm-engineering-lab) [**How to Build the Most Targeted Account Lists Possible** \\ Generic tools leave bad-fit companies in your account list. Learn how to build targeted account lists using AI enrichment and real workflow examples in Clay.](https://www.clay.com/blog/how-to-build-the-most-targeted-account-lists-possible) [**Personalized Direct Mail at Scale: The Gifting Play with Clay** \\ Learn how to run personalized direct mail campaigns using Clay — validate contacts, generate AI gift copy, and export to email. See how it works.](https://www.clay.com/blog/personalized-direct-mail) [**How to Set Up Your Full Inbound Sales Process on Clay** \\ Learn how to set up your full inbound sales process on Clay — enrich leads, tag MQLs, and automate email campaigns from form to demo. See how it works.](https://www.clay.com/blog/set-up-your-full-inbound-sales-process-on-clay) [**AI-Enabled GTM for Private Equity: The Value Creation Playbook** \\ Learn how AI-enabled GTM for private equity drives value creation across portfolios—from data quality to agentic workflows. See how it works.](https://www.clay.com/blog/ai-enabled-gtm-for-private-equity) [**Do More With Your Data: Clay's Post-Data-Provider Approach** \\ Clay's post-data-provider approach combines 150+ providers, waterfall enrichment, and AI scraping to maximize data coverage. See how it works.](https://www.clay.com/blog/do-more-with-your-data-with-clays-post-data-provider-approach) [**Google Maps Lead Generation for Niche Local Businesses** \\ Learn how to use Google Maps lead generation to find niche local businesses, enrich owner contacts, and send personalized outreach at scale with Clay.](https://www.clay.com/blog/google-maps-lead-generation-for-niche-leads) [**24 AI Email Personalization Examples for Cold Outreach (With Prompts)** \\ Get 24 AI email personalization examples for cold outreach, with ChatGPT prompts you can run at scale in Clay. Learn how to write emails that actually convert.](https://www.clay.com/blog/ai-email-personalization-examples) [**How to Ace Your Follow-Ups: A Practical Sales Guide** \\ Learn how to ace your follow-ups with value-driven outreach, personalization tips, multi-channel tactics, and automation tools that keep deals moving. See how it works.](https://www.clay.com/blog/how-to-ace-your-follow-ups) [**How to Prioritize Your Waitlist with Lead Enrichment** \\ Learn how to prioritize your waitlist using lead enrichment. Turn raw signups into qualified leads by company, title, and role — no long forms needed. See how.](https://www.clay.com/blog/how-to-prioritize-your-waitlist) [**B2B Cold Email Templates: Frameworks That Get Replies** \\ Learn how to write B2B cold email templates that convert with a proven 5-part framework, follow-up strategy, and real examples. See how it works.](https://www.clay.com/blog/b2b-cold-email-templates) [**Audiences: now in Enterprise beta** \\ Clay Audiences unifies your CRM, product data, and intent signals into one layer — so reps and agents can run precise, personalized GTM plays at scale.](https://www.clay.com/blog/audiences-enterprise-beta-launch) [**The thinking behind our new pricing: our internal memo** \\ Clay pricing memo: INTERNAL](https://www.clay.com/blog/clay-pricing-memo-internal) [**Introducing Clay’s new pricing** \\ Today, we’re launching a pricing update that reduces data costs, and simplifies and improves the value of our plans. Our goal is to have Clay be your default tool for GTM Engineering.](https://www.clay.com/blog/introducing-clays-new-pricing) [**Clay partners with Lusha and Beauhurst to expand European data coverage** \\ Lusha adds lookalike prospecting, contact enrichment, and signals in EMEA. Beauhurst adds private funding and corporate structure data in the UK and Germany.](https://www.clay.com/blog/clay-lusha-beauhurst) [**Source your precise TAM from lookalikes you can trust with Ocean.io and Clay** \\ Clay + Ocean now enable preview-based B2B lookalike discovery. Preview leads before committing credits and expand your TAM with greater precision.](https://www.clay.com/blog/clay-ocean) [**Clay doubles down on supporting European GTM teams** \\ Clay's waterfall enrichment delivers 2–3x more mobile phone coverage than leading solo providers across Europe. Plus new data partnerships, a London office, and timezone-aligned support.](https://www.clay.com/blog/clay-europe-announcement) [**In Nigeria, she built a life where money wouldn’t decide** \\ Clay blog \| In Nigeria, she built a life where money wouldn’t decide](https://www.clay.com/blog/sandra-uche) [**Sculptor Analyst Mode: Turning Context-Rich Data Into Actionable GTM Insights** \\ Gather business intelligence and share documents of this analysis directly from Sculptor](https://www.clay.com/blog/sculptor-analyst-mode) [**In a place where girls often choose between career or marriage, she carved her own path** \\ Javeria Shah won the Clay Cup 2025 despite being denied a US visa and competing remotely from Pakistan. Learn how she transitioned from electronics engineering into GTM engineering and built her own business.](https://www.clay.com/blog/javeria-shah) [**How we designed Sculpt** \\ Our first conference, Sculpt, is where the analog soul of Clay met the digital mind of Clay.](https://www.clay.com/blog/how-we-designed-sculpt) [**Clay announces second employee tender offer in nine months at a $5B valuation** \\ A rare repeat employee liquidity event, designed to give builders flexibility as Clay accelerates](https://www.clay.com/blog/tender-offer-2026) [**Clay is now available as a connector in Claude** \\ Bring Clay's contact databases, enrichment providers, and AI agents into your Claude workflow.](https://www.clay.com/blog/clay-in-claude) [**Sellers have a new AI edge: Clay in ChatGPT** \\ Use Clay directly in ChatGPT to find the right buyers, research people and companies, and draft personalized outbound. One conversation, powered by live GTM data.](https://www.clay.com/blog/clay-in-chatgpt) We couldn't find anything for that query... # Go-to-market with Clay Our best content on growing your GTM motion, from outbound sales automation to AI lead generation. ## Best of the KILN [Previous](https://www.clay.com/blog#) [Next](https://www.clay.com/blog#) Read more Thought Leadership ### Top 1%: How HubSpot Runs Clay Across a 60-Million-Contact CRM Aug 5, 2026 Aug 5, 2026 [Read post](https://www.clay.com/blog/top-1-how-hubspot-runs-clay-across-a-60-million-contact-crm) Read more Clay Announcements ### Make your ad spend efficient with targeted audiences and higher match rates Aug 4, 2026 Aug 4, 2026 [Read post](https://www.clay.com/blog/ads) Read more Thought Leadership ### How First-Party Signals Become Your GTM Moat Jul 29, 2026 Jul 29, 2026 [Read post](https://www.clay.com/blog/how-first-party-signals-become-your-gtm-moat) .png) Read more Clay Announcements ### Continuously find every account in your TAM, at scale Jul 28, 2026 Jul 28, 2026 [Read post](https://www.clay.com/blog/tam-sourcing-updates) Read more Clay Announcements ### Build on Clay: Clay’s Product Roadmap with CEO Kareem Amin Jul 24, 2026 Jul 24, 2026 [Read post](https://www.clay.com/blog/build-on-clay-clays-product-roadmap-with-ceo-kareem-amin) Read more Clay Announcements ### Account Research Agents for always-on intelligence in Clay Jul 22, 2026 Jul 21, 2026 [Read post](https://www.clay.com/blog/account-research-agents) Read more Clay Announcements ### Prospect more efficiently with MCP for Reps in AI tools Jul 14, 2026 Jul 14, 2026 [Read post](https://www.clay.com/blog/mcp-for-reps) Read more Clay Announcements ### Open-weight models are now available in Claygent Jul 16, 2026 Jul 12, 2026 [Read post](https://www.clay.com/blog/open-weight-models-are-now-in-claygent) Read more Thought Leadership ### Behind the Scenes of Clay’s Marketing and Growth Jul 10, 2026 Jul 10, 2026 [Read post](https://www.clay.com/blog/behind-the-scenes-of-clays-marketing-and-growth) Read more Clay Announcements ### Build on Clay with API & CLI Jul 9, 2026 Jul 9, 2026 [Read post](https://www.clay.com/blog/build-on-clay-with-agent-plugin) Read more Clay Announcements ### Behind the scenes of Clay’s new homepage Jul 1, 2026 Jun 29, 2026 [Read post](https://www.clay.com/blog/new-homepage-2026) Read more Clay Announcements ### The four layers of winning GTM infrastructure Jun 24, 2026 Jun 23, 2026 [Read post](https://www.clay.com/blog/gtm-infrastructure) Read more Clay Announcements ### Run unlimited searches on Clay’s GTM data layer Jun 23, 2026 Jun 22, 2026 [Read post](https://www.clay.com/blog/announcing-audiences) Read more Thought Leadership ### How Clay uses Clay from inside Claude and ChatGPT Jun 17, 2026 Jun 16, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-from-inside-claude-and-chatgpt) Read more Thought Leadership ### So…what does growth actually do? SLG edition Jun 15, 2026 Jun 15, 2026 [Read post](https://www.clay.com/blog/what-does-growth-actually-do-slg-edition) Read more Thought Leadership ### What AI native SDR teams are doing right now Jun 11, 2026 Jun 15, 2026 [Read post](https://www.clay.com/blog/ai-sdr-team) .avif) Read more Thought Leadership ### How Clay turns closed lost deals into pipeline, product signals, and buyer intelligence Jun 3, 2026 Jun 3, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-for-closed-lost-deals) Read more Clay Announcements ### Clay MCP is now available in Codex Jun 2, 2026 Jun 2, 2026 [Read post](https://www.clay.com/blog/mcp-in-codex) Read more Thought Leadership ### How Clay uses Clay for recruiting top talent May 21, 2026 May 20, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-for-recruiting-top-talent) Read more Clay Announcements ### Claygent Builder: The easiest way to build, test, and deploy GTM Agents May 7, 2026 May 7, 2026 [Read post](https://www.clay.com/blog/claygent-builder) Read more Thought Leadership ### How Clay Uses Clay for SEO and AEO: 3 Systems That Scale Apr 20, 2026 Apr 29, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-for-seo-and-aeo) Read more Clay Announcements ### Clay MCP: Ops-built workflows, consumable by reps Apr 22, 2026 Apr 22, 2026 [Read post](https://www.clay.com/blog/clay-mcp) Read more Outbound Plays ### How Clay Runs ABM Campaigns: A Step-by-Step Playbook Apr 25, 2026 Apr 15, 2026 [Read post](https://www.clay.com/blog/how-clay-runs-abm-campaigns) Read more Clay Announcements ### Introducing Clay Functions Apr 15, 2026 Apr 15, 2026 [Read post](https://www.clay.com/blog/functions) Read more Thought Leadership ### AI-Enabled GTM for Private Equity: The Value Creation Playbook Apr 10, 2026 Apr 8, 2026 [Read post](https://www.clay.com/blog/ai-enabled-gtm-for-private-equity) Read more Outbound Plays ### How Clay Identifies Tier 1 Accounts: A Three-Score System May 2, 2026 Apr 1, 2026 [Read post](https://www.clay.com/blog/how-clay-identifies-tier-1-accounts) Read more Clay Announcements ### Audiences: now in Enterprise beta Mar 25, 2026 Mar 25, 2026 [Read post](https://www.clay.com/blog/audiences-enterprise-beta-launch) Read more Outbound Plays ### How to Manage and Enrich Inbound Leads Automatically Apr 22, 2026 Mar 12, 2026 [Read post](https://www.clay.com/blog/manage-enrich-inbound-automatically) Read more Clay Announcements ### The thinking behind our new pricing: our internal memo Mar 11, 2026 Mar 11, 2026 [Read post](https://www.clay.com/blog/clay-pricing-memo-internal) Read more Clay Announcements ### Introducing Clay’s new pricing Mar 11, 2026 Mar 11, 2026 [Read post](https://www.clay.com/blog/introducing-clays-new-pricing) Read more Clay Announcements ### Clay partners with Lusha and Beauhurst to expand European data coverage Mar 10, 2026 Mar 9, 2026 [Read post](https://www.clay.com/blog/clay-lusha-beauhurst) Read more Outbound Plays ### Source your precise TAM from lookalikes you can trust with Ocean.io and Clay Mar 6, 2026 Mar 6, 2026 [Read post](https://www.clay.com/blog/clay-ocean) Read more Clay Announcements ### Clay doubles down on supporting European GTM teams Mar 4, 2026 Mar 3, 2026 [Read post](https://www.clay.com/blog/clay-europe-announcement) Read more Thought Leadership ### How Clay Uses Clay Ads: From $250 to $25 CPL May 7, 2026 Feb 25, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-ads) .avif) Read more Community stories ### In Nigeria, she built a life where money wouldn’t decide Feb 24, 2026 Feb 23, 2026 [Read post](https://www.clay.com/blog/sandra-uche) Read more Clay Announcements ### Sculptor Analyst Mode: Turning Context-Rich Data Into Actionable GTM Insights Feb 12, 2026 Feb 12, 2026 [Read post](https://www.clay.com/blog/sculptor-analyst-mode) Read more Outbound Plays ### Automated Slide Deck Creation: How Clay Builds QBRs from Your Data Apr 23, 2026 Feb 11, 2026 [Read post](https://www.clay.com/blog/automated-slide-deck-creation) Read more Thought Leadership ### Clay and Apollo Integration: Enrichment, Sequencing, and More Apr 15, 2026 Feb 6, 2026 [Read post](https://www.clay.com/blog/clay-apollo) Read more Community stories ### In a place where girls often choose between career or marriage, she carved her own path Feb 6, 2026 Feb 6, 2026 [Read post](https://www.clay.com/blog/javeria-shah) Read more Clay Announcements ### Clay announces second employee tender offer in nine months at a $5B valuation Jan 28, 2026 Jan 27, 2026 [Read post](https://www.clay.com/blog/tender-offer-2026) Read more Thought Leadership ### How we designed Sculpt Feb 5, 2026 Jan 27, 2026 [Read post](https://www.clay.com/blog/how-we-designed-sculpt) Read more Clay Announcements ### Clay is now available as a connector in Claude Jan 26, 2026 Jan 26, 2026 [Read post](https://www.clay.com/blog/clay-in-claude) Read more Clay Announcements ### Sellers have a new AI edge: Clay in ChatGPT Dec 17, 2025 Dec 17, 2025 [Read post](https://www.clay.com/blog/clay-in-chatgpt) .avif) Read more Clay Announcements ### Clay reaches $100M ARR Dec 8, 2025 Dec 7, 2025 [Read post](https://www.clay.com/blog/100m-arr) Read more Thought Leadership ### How We Built Clay's GTM Engineering Function Apr 25, 2026 Nov 6, 2025 [Read post](https://www.clay.com/blog/how-we-built-gtm-engineering-function) Read more Clay Announcements ### Clay Series C announcement. The GTM engineering era begins now Aug 5, 2025 Nov 4, 2025 [Read post](https://www.clay.com/blog/clay-series-c-announcement-the-gtm-engineering-era-begins-now) Read more Clay Announcements ### Stop Guessing, Start Analyzing: How Sculptor Turns Your GTM Data Into Your Competitive Advantage Oct 30, 2025 Oct 30, 2025 [Read post](https://www.clay.com/blog/how-sculptor-turns-your-gtm-data-into-your-competitive-advantage) Read more Outbound Plays ### Find and outreach local businesses with Openmart and Clay Sequencer Oct 27, 2025 Oct 26, 2025 [Read post](https://www.clay.com/blog/openmart-and-clay-sequencer) Read more Clay Announcements ### Clay Certifications: Turning mastery into credentials that matter Dec 4, 2025 Oct 23, 2025 [Read post](https://www.clay.com/blog/clay-certifications) Read more Clay Announcements ### Announcing Web Intent Oct 22, 2025 Oct 22, 2025 [Read post](https://www.clay.com/blog/web-intent) Read more Clay Announcements ### Bulk Enrichment: Enrich Millions of CRM Records in Clay Apr 29, 2026 Oct 15, 2025 [Read post](https://www.clay.com/blog/bulk-enrichment) Read more Outbound Plays ### How Clay Uses Clay: Conversational Data Oct 8, 2025 Oct 8, 2025 [Read post](https://www.clay.com/blog/clay-guide-conversational-data) .avif) Read more Clay Announcements ### Sculpting GTM’s future with six major launches Sep 17, 2025 Sep 17, 2025 [Read post](https://www.clay.com/blog/sculpt-2025-product-launches) Read more Thought Leadership ### The Three Laws of GTM: How to Win in the AI Era May 4, 2026 Sep 17, 2025 [Read post](https://www.clay.com/blog/the-three-laws-of-gtm) Read more Thought Leadership ### How to Hire a GTM Engineer: The Complete Guide Apr 14, 2026 Sep 10, 2025 [Read post](https://www.clay.com/blog/how-to-hire-a-gtm-engineer) Read more Outbound Plays ### Inside Clay's GTM Engineering Lab: Plays, Principles, and Automation Apr 12, 2026 Sep 10, 2025 [Read post](https://www.clay.com/blog/inside-clays-gtm-engineering-lab) Read more Clay Announcements ### HG Insights Corporate Hierarchy: GTM Precision in Clay May 7, 2026 Sep 5, 2025 [Read post](https://www.clay.com/blog/hg-insights-corporate-hierarchy) Read more Clay Announcements ### Introducing Claygent Navigator Aug 20, 2025 Aug 20, 2025 [Read post](https://www.clay.com/blog/introducing-claygent-navigator) Read more Clay Announcements ### Announcing the Clay Partner Program Aug 19, 2025 Aug 19, 2025 [Read post](https://www.clay.com/blog/announcing-the-clay-partner-program) Read more Clay Announcements ### Introducing GPT-5 in Claygent: sharper research, stronger formulas, better outbound Aug 7, 2025 Aug 7, 2025 [Read post](https://www.clay.com/blog/introducing-gpt-5-in-claygent) Read more Thought Leadership ### GTM Engineering: What It Is, How It Works, and How to Hire Apr 21, 2026 Jun 18, 2025 [Read post](https://www.clay.com/blog/gtm-engineering) Read more Clay Announcements ### Claygent surpasses 1 billion runs Jun 5, 2025 Jun 5, 2025 [Read post](https://www.clay.com/blog/claygent-1-billion) Read more Clay Announcements ### Announcing Sculpt: Clay’s first annual user conference May 29, 2025 May 28, 2025 [Read post](https://www.clay.com/blog/sculpt-announcement-2025) Read more Clay Announcements ### Announcing custom signals at Clay May 22, 2025 May 21, 2025 [Read post](https://www.clay.com/blog/signals) Read more Clay Announcements ### Clay announces employee tender offer led by Sequoia at $1.5B valuation May 8, 2025 May 8, 2025 [Read post](https://www.clay.com/blog/tender-offer) Read more Clay Announcements ### Create personalized presentations at scale with Clay and Google Slides May 5, 2025 Apr 30, 2025 [Read post](https://www.clay.com/blog/google-slides-announcement) Read more Clay Announcements ### Turn Gong conversations into automated GTM workflows Apr 23, 2025 Apr 22, 2025 [Read post](https://www.clay.com/blog/gong-integration-announcement) Read more Thought Leadership ### GTM Alpha: How Winning Teams Build a Competitive Edge Apr 22, 2026 Apr 15, 2025 [Read post](https://www.clay.com/blog/gtm-alpha) Read more Clay Announcements ### Clay integrates with Webflow, unlocking scalable website personalization for GTM teams Mar 27, 2025 Mar 26, 2025 [Read post](https://www.clay.com/blog/webflow-integration-announcement) .avif) Read more Thought Leadership ### How Clay Uses Clay for Customer Support: 3 Real Workflows Apr 16, 2026 Mar 25, 2025 [Read post](https://www.clay.com/blog/clay-using-clay-customer-support) Read more Clay Announcements ### Build a sustainable growth engine with Scheduling Feb 26, 2025 Feb 25, 2025 [Read post](https://www.clay.com/blog/scheduling) Read more Clay Announcements ### Clay announces community equity offering for supporters to become co-owners Feb 19, 2025 Feb 18, 2025 [Read post](https://www.clay.com/blog/community-equity-offering) Read more Thought Leadership ### Why we're pivoting our Clay agency from outbound to CRM enrichment Jan 29, 2025 Jan 30, 2025 [Read post](https://www.clay.com/blog/sculpted-agency-pivot) Read more Clay Announcements ### Clay acquires Avenue to help growth teams act on intent signals Jan 21, 2025 Jan 22, 2025 [Read post](https://www.clay.com/blog/avenue) Read more Clay Announcements ### Clay raises $40M at a $1.25B valuation with GTM development environment that turns growth ideas into reality Jan 22, 2025 Jan 21, 2025 [Read post](https://www.clay.com/blog/series-b-expansion) Read more Clay Announcements ### HG Insights + Clay: B2B Technographic and Firmographic Data Apr 23, 2026 Jan 8, 2025 [Read post](https://www.clay.com/blog/hg-insights) Read more Other Topics ### Sales Prospecting Email Examples: Templates and Writing Tips Apr 8, 2026 Dec 28, 2024 [Read post](https://www.clay.com/blog/sales-prospecting-sales-email-examples) Read more Thought Leadership ### Best Work Email Finders by Segment: SMB vs. Enterprise May 4, 2026 Dec 17, 2024 [Read post](https://www.clay.com/blog/work-emails-by-segment) Read more Thought Leadership ### Best Mobile Phone Data Providers for B2B Sales Teams May 3, 2026 Dec 13, 2024 [Read post](https://www.clay.com/blog/best-mobile-phone-data) Read more Other Topics ### How to Get a YouTube Transcript in Seconds with Clay Apr 24, 2026 Dec 3, 2024 [Read post](https://www.clay.com/blog/youtube-transcript) Read more Thought Leadership ### Sales GTM Engineering: How Clay Built the Role From Scratch May 6, 2026 Dec 3, 2024 [Read post](https://www.clay.com/blog/sales-gtm-engineering) Read more Other Topics ### AI for Sales and Pipeline Management: A Practical Guide May 2, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-for-sales-and-pipeline-management) Read more Other Topics ### Gen AI for Presales: Use Cases, Best Practices, and Tools May 5, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/gen-ai-for-pre-sales) Read more Other Topics ### AI Lead Nurturing Systems: How They Work and Key Benefits Apr 25, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-lead-nurturing-systems) Read more Other Topics ### ChatGPT Prompts for Lead Scoring: Techniques and Examples May 1, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/chatgpt-prompts-for-lead-scoring-techniques) Read more Other Topics ### AI Selling: How to Use AI to Sell AI Products Apr 9, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-selling) Read more Other Topics ### ChatGPT for Sales and Business Development: A Practical Guide Apr 22, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/chatgpt-for-sales-and-business-development) Read more Other Topics ### Deploying an AI BDR—Potential Uses & Limitations Nov 29, 2024 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-bdr) Read more Other Topics ### ChatGPT Email Response: A Guide for Sales Pros Apr 26, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/chatgpt-email-response) Read more Other Topics ### AI Outbound Sales: How to Implement It Step by Step Apr 26, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-outbound-sales) Read more Other Topics ### AI Lead Qualification: Benefits, Challenges, and How It Works May 5, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-lead-qualification) Read more Other Topics ### Conversational AI Lead Scoring: Definition, Benefits and Best Practices Apr 28, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/conversational-ai-lead-scoring) Read more Other Topics ### AI Follow Up Email: How to Personalize and Automate at Scale Apr 28, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-follow-up-email) Read more Other Topics ### AI in Sales Examples: 6 Real Use Cases for Sales Teams Apr 18, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-in-sales-examples) Read more Other Topics ### AI Lead Follow-Up: How It Works, Benefits, and Best Tools Apr 14, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-lead-follow-up) Read more Other Topics ### ChatGPT Email Prompts: Best Examples for Sales Teams Apr 23, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/chatgpt-email-prompts) Read more Other Topics ### AI Email Finder: Definition, Benefits, and Tips Apr 21, 2026 Nov 29, 2024 [Read post](https://www.clay.com/blog/ai-email-finder) .avif) Read more Other Topics ### ChatGPT Prompts for Sales: Examples and Best Practices Apr 25, 2026 Oct 30, 2024 [Read post](https://www.clay.com/blog/chatgpt-prompts-for-sales) .avif) Read more Other Topics ### ChatGPT Prompts for Sales Emails: Examples and Best Practices May 1, 2026 Oct 30, 2024 [Read post](https://www.clay.com/blog/chatgpt-prompts-for-sales-emails) .avif) Read more Other Topics ### ChatGPT for Lead Generation: Use Cases, Tips, and Best Practices Jul 28, 2026 Oct 30, 2024 [Read post](https://www.clay.com/blog/chatgpt-lead-generation) ## Thought Leadership [See all](https://www.clay.com/blog-category/thought-leadership) Read more ### Top 1%: How HubSpot Runs Clay Across a 60-Million-Contact CRM Aug 5, 2026 Aug 5, 2026 [Read post](https://www.clay.com/blog/top-1-how-hubspot-runs-clay-across-a-60-million-contact-crm) Read more ### How First-Party Signals Become Your GTM Moat Jul 29, 2026 Jul 29, 2026 [Read post](https://www.clay.com/blog/how-first-party-signals-become-your-gtm-moat) Read more ### Behind the Scenes of Clay’s Marketing and Growth Jul 10, 2026 Jul 10, 2026 [Read post](https://www.clay.com/blog/behind-the-scenes-of-clays-marketing-and-growth) Read more ### How Clay uses Clay from inside Claude and ChatGPT Jun 17, 2026 Jun 16, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-from-inside-claude-and-chatgpt) ## Case Studies [See all](https://www.clay.com/blog-category/case-studies) Read more ### Northbeam Aug 4, 2026 [Read post](https://www.clay.com/customers/northbeam) Read more ### depthfirst Mar 30, 2026 [Read post](https://www.clay.com/customers/depthfirst) Read more ### Saviynt Jul 14, 2026 [Read post](https://www.clay.com/customers/saviynt) Read more ### AlertMedia Apr 27, 2026 [Read post](https://www.clay.com/customers/alertmedia) ## Outbound Plays [See all](https://www.clay.com/blog-category/outbound-plays) Read more ### How Clay Converts Trial Users Into Customers With Automated Outreach May 4, 2026 Mar 12, 2024 [Read post](https://www.clay.com/blog/how-clay-uses-clay-converting-trial-users-into-customers-with-automated-outreach) [Read post](https://www.clay.com/blog#) Read more ### How to Automate 6 Cold Email Campaigns in One Clay Workflow May 3, 2026 Mar 12, 2024 [Read post](https://www.clay.com/blog/automate-6-cold-email-campaigns-in-a-single-clay-workflow) [Read post](https://www.clay.com/blog#) Read more ### How Clay Identifies Tier 1 Accounts: A Three-Score System May 2, 2026 Apr 1, 2026 [Read post](https://www.clay.com/blog/how-clay-identifies-tier-1-accounts) [Read post](https://www.clay.com/blog#) Read more ### Lead Scoring in Clay: A Step-by-Step Formula Guide May 2, 2026 Mar 12, 2024 [Read post](https://www.clay.com/blog/lead-scoring-in-clay) [Read post](https://www.clay.com/blog#) ## Other Topics See other articles and topics covered by the GTM with Clay. [See all](https://www.clay.com/blog-category/other-topics) ### tags [Account and Lead Scoring](https://www.clay.com/blog-tag/account-and-lead-scoring) [Account Research](https://www.clay.com/blog-tag/account-research) [AI](https://www.clay.com/blog-tag/ai) [AI Copywriting](https://www.clay.com/blog-tag/ai-copywriting) [Automated Copywriting](https://www.clay.com/blog-tag/automated-copywriting) [Automated Outbound](https://www.clay.com/blog-tag/automated-outbound) [Claygent](https://www.clay.com/blog-tag/claygent) [Claygents](https://www.clay.com/blog-tag/claygents) [Clay tips](https://www.clay.com/blog-tag/clay-tips) [Community](https://www.clay.com/blog-tag/community) [CRM enrichment & hygiene](https://www.clay.com/blog-tag/crm-enrichment-hygiene) [Customer Support](https://www.clay.com/blog-tag/customer-support) [Data Enrichment](https://www.clay.com/blog-tag/data-enrichment) [Data Scraping](https://www.clay.com/blog-tag/data-scraping) [Future of GTM](https://www.clay.com/blog-tag/future-of-gtm) [GTM Tool Reviews](https://www.clay.com/blog-tag/gtm-tool-reviews) [Influencer Marketing](https://www.clay.com/blog-tag/influencer-marketing) [Lead Routing](https://www.clay.com/blog-tag/lead-routing) [LinkedIn Marketing](https://www.clay.com/blog-tag/linkedin-marketing) [List Building](https://www.clay.com/blog-tag/list-building) [Listing Building](https://www.clay.com/blog-tag/listing-building) [Onboarding](https://www.clay.com/blog-tag/onboarding) [Personalization](https://www.clay.com/blog-tag/personalization) [Prospecting](https://www.clay.com/blog-tag/prospecting) [Scoring and signals](https://www.clay.com/blog-tag/scoring-and-signals) [Top posts](https://www.clay.com/blog-tag/top-posts) ## Latest Search Checking your Browser… Verifying... Stuck? [Troubleshoot](https://challenges.cloudflare.com/cdn-cgi/challenge-platform/h/b/turnstile/f/av0/rch/gc4kf/0x4AAAAAAAQTptj2So4dx43e/auto/fbE/new/normal?lang=auto#refresh) Success! Verification failed [Troubleshoot](https://challenges.cloudflare.com/cdn-cgi/challenge-platform/h/b/turnstile/f/av0/rch/gc4kf/0x4AAAAAAAQTptj2So4dx43e/auto/fbE/new/normal?lang=auto#refresh) Verification expired [Refresh](https://challenges.cloudflare.com/cdn-cgi/challenge-platform/h/b/turnstile/f/av0/rch/gc4kf/0x4AAAAAAAQTptj2So4dx43e/auto/fbE/new/normal?lang=auto#refresh) Verification expired [Cloudflare, opens in a new tab](https://www.cloudflare.com/products/turnstile/?utm_source=turnstile&utm_campaign=widget) [Privacy](https://www.cloudflare.com/privacypolicy/) • [Help](https://challenges.cloudflare.com/cdn-cgi/challenge-platform/help) Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. ### Top 1%: How HubSpot Runs Clay Across a 60-Million-Contact CRM HubSpot's Faris Sumadi shares how his team enriches a CRM of 30M companies with Clay, plus five lessons on data, Functions, and ROI at enterprise scale. Aug 5, 2026 Aug 5, 2026 [Read post](https://www.clay.com/blog/top-1-how-hubspot-runs-clay-across-a-60-million-contact-crm) [Read post](https://www.clay.com/blog#) ### Make your ad spend efficient with targeted audiences and higher match rates Clay Ads builds unlimited ad audiences, updates them dynamically as your data changes, and boosts match rates by enriching across multiple providers. Aug 4, 2026 Aug 4, 2026 [Read post](https://www.clay.com/blog/ads) [Read post](https://www.clay.com/blog#) ### How First-Party Signals Become Your GTM Moat Verkada's Cody Leovic explains why first-party data — CRM notes, replies, call transcripts — builds a GTM edge that rented signals can't match. Jul 29, 2026 Jul 29, 2026 [Read post](https://www.clay.com/blog/how-first-party-signals-become-your-gtm-moat) [Read post](https://www.clay.com/blog#) ### Continuously find every account in your TAM, at scale Combine company, people, and job data in one natural language search. Track which accounts convert to pipeline. Find more prospects like your best customers with Lookalikes. Jul 28, 2026 Jul 28, 2026 .png) [Read post](https://www.clay.com/blog/tam-sourcing-updates) [Read post](https://www.clay.com/blog#) ### Build on Clay: Clay’s Product Roadmap with CEO Kareem Amin Clay CEO Kareem Amin breaks down the shift to AI-driven GTM: data, infrastructure, and self-improving revenue engines. See what's shipping this summer. Jul 24, 2026 Jul 24, 2026 [Read post](https://www.clay.com/blog/build-on-clay-clays-product-roadmap-with-ceo-kareem-amin) [Read post](https://www.clay.com/blog#) ### Account Research Agents for always-on intelligence in Clay Use agents for up-to-date account inteliigence to run expansion or re-engagement plays Jul 22, 2026 Jul 21, 2026 [Read post](https://www.clay.com/blog/account-research-agents) [Read post](https://www.clay.com/blog#) ### Open-weight models are now available in Claygent Use cost-effective open-weight models in Claygent for long-running tasks Jul 16, 2026 Jul 12, 2026 [Read post](https://www.clay.com/blog/open-weight-models-are-now-in-claygent) [Read post](https://www.clay.com/blog#) ### Prospect more efficiently with MCP for Reps in AI tools Reps call Ops-built functions and data from 200+ providers in one place using natural language Jul 14, 2026 Jul 14, 2026 [Read post](https://www.clay.com/blog/mcp-for-reps) [Read post](https://www.clay.com/blog#) ### Behind the Scenes of Clay’s Marketing and Growth Go behind the scenes of Clay’s $100M ARR growth with Bruno Estrella and Davide Grieco as they reveal the marketing and growth playbooks driving enterprise and self-serve success. Jul 10, 2026 Jul 10, 2026 [Read post](https://www.clay.com/blog/behind-the-scenes-of-clays-marketing-and-growth) [Read post](https://www.clay.com/blog#) ### Build on Clay with API & CLI Build on Clay from any coding agent, like Claude Code or Codex Jul 9, 2026 Jul 9, 2026 [Read post](https://www.clay.com/blog/build-on-clay-with-agent-plugin) [Read post](https://www.clay.com/blog#) ### Behind the scenes of Clay’s new homepage Now, Clay is the infrastructure GTM engineers build on. Here's how we built our new homepage to tell that story. Jul 1, 2026 Jun 29, 2026 [Read post](https://www.clay.com/blog/new-homepage-2026) [Read post](https://www.clay.com/blog#) ### The four layers of winning GTM infrastructure Every winning GTM engineering system runs on four layers: data, orchestration, execution, and agents. Here's how the best teams build and compound them. Jun 24, 2026 Jun 23, 2026 [Read post](https://www.clay.com/blog/gtm-infrastructure) [Read post](https://www.clay.com/blog#) ### Run unlimited searches on Clay’s GTM data layer Clay users can now build campaigns at any scale, instead of being limited to working across 50,000 records at a time. Audiences lets you run unlimited people and company searches without row limits, import millions of records from your CRM and data warehouse, and enrich them with first and third party data. Jun 23, 2026 Jun 22, 2026 [Read post](https://www.clay.com/blog/announcing-audiences) [Read post](https://www.clay.com/blog#) ### How Clay uses Clay from inside Claude and ChatGPT Clay reps run their highest-leverage plays from Claude or ChatGPT. Behind every prompt is a Clay Function. Here are four we use every week. Jun 17, 2026 Jun 16, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-from-inside-claude-and-chatgpt) [Read post](https://www.clay.com/blog#) ### So…what does growth actually do? SLG edition Three growth leaders share the tactics, trade-offs, and organizational battles that come with doing growth at a sales-led company. Jun 15, 2026 Jun 15, 2026 [Read post](https://www.clay.com/blog/what-does-growth-actually-do-slg-edition) [Read post](https://www.clay.com/blog#) ### What AI native SDR teams are doing right now We asked three leaders who are actively building and scaling SDR teams what's actually working and how they’re using AI to build pipeline. Jun 11, 2026 Jun 15, 2026 [Read post](https://www.clay.com/blog/ai-sdr-team) [Read post](https://www.clay.com/blog#) ### How Clay turns closed lost deals into pipeline, product signals, and buyer intelligence Learn how Clay's GTM team uses Clay to mine CRM data and Gong transcripts for re-engagement plays, product insights, and voice of customer feedback. Jun 3, 2026 Jun 3, 2026 .avif) [Read post](https://www.clay.com/blog/how-clay-uses-clay-for-closed-lost-deals) [Read post](https://www.clay.com/blog#) ### Clay MCP is now available in Codex With Clay MCP, reps can self-serve data and ops-built workflows from Clay within Codex. Jun 2, 2026 Jun 2, 2026 [Read post](https://www.clay.com/blog/mcp-in-codex) [Read post](https://www.clay.com/blog#) ### How Clay uses Clay for recruiting top talent See how Clay's recruiting team finds, prioritizes, and reaches candidates using Clay. May 21, 2026 May 20, 2026 [Read post](https://www.clay.com/blog/how-clay-uses-clay-for-recruiting-top-talent) [Read post](https://www.clay.com/blog#) ### Claygent Builder: The easiest way to build, test, and deploy GTM Agents Build production-ready Claygents in natural language with Sculptor. Test on real data for free, track versions, and deploy once across every workflow. All inside Clay. May 7, 2026 May 7, 2026 [Read post](https://www.clay.com/blog/claygent-builder) [Read post](https://www.clay.com/blog#) [Show more](https://www.clay.com/blog?d713b0d8_page=2) [Show More](https://www.clay.com/blog?page-vkge=2)