# Build the data foundation to make any GTM idea possible

More complete and trustworthy data that improves the speed and quality of your GTM.

## Trusted by the world’s best GTM Ops and RevOps teams

### Hackathon

A full **AI GTM hackathon** focused on building real things: **social listening tools**, **personalized graphic generation at scale**, and **dramatically improved EMEA phone number coverage** with Clay and Canva.

### Get the data you need to go to market

Join firmographic, technographic, and contact data from Clay’s data marketplace with AI web research for any data points.

### Instantly orchestrate data and actions

Normalize data, sync to your CRM or data warehouse, or trigger 3rd party actions directly to prospects to keep GTM teams on the same page.

### Work across all your GTM systems

Clay’s [150+ integrations](https://www.clay.com/integrations) let teams act with speed and use the full context of 3rd and 1st party data about their prospects.

## Unrivaled data fill rates & accuracy

Source and enrich accounts and contacts from Clay’s marketplace of 150+ data providers for the most complete and trustworthy GTM data.

## Source any GTM data imaginable

Go beyond basic firmographics for outbound targeting or AE call-prep. Anything your best reps manually research can be automatically pulled at scale.

## Score and assign accounts instantly

Territory plan, build prospect lists, and route leads by automatically enriching, qualifying, and assigning leads or accounts using any ICP parameters.

## Keep all your GTM data in sync

Orchestrate data across your CRM, data warehouse, marketing tools, and one-off lists, so the latest data is always at sellers’ fingertips.

### OpenAI

“No company can get by on one data enrichment provider, not even the best provider in the world. With Clay, we more than doubled our enrichment coverage from low 40% to high 80%.”  
**Keith James**, OpenAI’s GTM Systems Lead  
[Read OpenAI case study](https://www.clay.com/customers/open-ai)

### Coverflex

Coverflex mapped their true TAM by enriching and scoring 3 million companies with custom buying signals.  
[Read Coverflex case study](https://www.clay.com/customers/coverflex)

### Anthropic

"Clay has changed how we handle RevOps. We're doing things we never thought possible, and our team can focus on what matters instead of data entry."  
[Read Anthropic case study](https://www.clay.com/customers/anthropic)

### Rippling

"Clay has helped us operate at a level we never thought possible—streamlining processes, boosting engagement, and enabling experimentation like never before”  
[Read Rippling case study](https://www.clay.com/customers/rippling)

### Image References

## Conclusion

Clay provides comprehensive data solutions that enhance GTM strategies for teams looking to optimize performance and enhance effectiveness in their sales and marketing processes.