# Clay for Marketing teams

Use rich prospect data to make every campaign more efficient

Act with the context to personalize your message and increase conversion at every stage of your funnel.

[Start building for free](https://app.clay.com/signup)

## Trusted by the world’s best Marketing teams

### Hackathon
A full **AI GTM hackathon** focused on building real things: **social listening tools**, **personalized graphic generation at scale**, and **dramatically improved EMEA phone number coverage** with Clay and Canva.

[Read more](https://www.linkedin.com/posts/vaanand_okay-2nd-ai-gtm-hackathon-this-week-in-activity-7323438972146257931-_CCF/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABs7qeMBq34q0Apct6D7c67da3uruVDekQQ)

### Customer Case Studies

#### Rippling
"We were able to 2x year over year performance of our cold email channel in 2023 when we had record goals, off the back of Clay personalization."

[Learn more](https://www.clay.com/customers/rippling)

#### Verkada
"Clay helps our GTM team execute sophisticated campaigns without waiting on engineering resources. It's a no-code tool that has helped launch our best marketing products and earn real revenue."

[Learn more](https://www.clay.com/customers/verkada)

#### Recharge
"Clay allowed us actually to do experimentation at scale. Before, we could only run one PLG campaign a quarter, and it took a lot of work. Now we're running eight."

[Learn more](https://www.clay.com/customers/recharge)

## Unlock 1:1 personalization at scale in any channel

Use account-specific images, AI generated copy, or custom placeholders in email, ads, direct mail, or landing pages. Use AI to research anything you can imagine, then orchestrate data across your marketing systems to personalize every touch point.

### Get instant context about prospects

Source or enrich leads with the best fill-rates in the industry. AI research pulls any data point you can imagine.

### Personalize messages at scale

Write email, landing page, or ad copy based on prospect-specific data.

### Supercharge speed-to-lead

Orchestrate data and actions across your GTM systems to send the right reply to leads in moments.

## Reply to qualified inbounds instantly

Enrich inbound leads with 150+ data points and AI web research. Use that data to qualify and write personalized replies, sent in minutes.

[Learn about Inbound enrichment](https://www.clay.com/use-cases/inbound-enrichment)

## Automate prospecting

Give reps more time with prospects by equipping them with personalized email copy written citing AI web research, high quality phone numbers, and automated sequencing.

[Get a demo](https://www.clay.com/demo)

## Turn PLG users into enterprise prospects

Enrich PLG users to match to qualified accounts and find additional contacts. Pair product data with 3rd party data to automatically generate outreach citing relevant use cases.

[Learn about PLG in Clay](https://app.clay.com/signup)

## Tailor every interaction with ABM accounts

Use 150+ data sources to prioritize target accounts. AI tailors messages to your prospect. Orchestrate account-specific details across email, social, direct mail, and custom web pages.

[Learn more about ABM](https://www.clay.com/use-cases/abm)

## Case Study: Sendoso
Sendoso automated cold outbound, job-change campaigns, and direct mail gifting to generate $1M in pipeline with a single SDR.

[Read Sendoso case study](https://www.clay.com/customers/sendoso)

## Case Study: Verkada
Verkada auto-generates thousands of personalized landing pages for ABM targets, customizing each page with the prospect's logo and company-specific web copy.

[Read Verkada case study](https://www.clay.com/customers/verkada)