Clay for Private Equity | Clay.com
Private Equity Value Creation Teams
Partner with Clay to transform GTM into a measurable value creation lever that delivers attributable EBITDA impact and creates exit defensibility across your portfolio.
Learn how Clay supports PE portfolios
TRUSTED BY LEADING PE-BACKED TEAMS
Clay’s Portfolio EBITDA Acceleration Framework
Deploy a repeatable, AI-enabled GTM engine across your portfolio that drives revenue acceleration and valuation premiums.
Learn how Clay supports PE portfolios
Deploy with proven implementation partners
Launch Clay across portfolio companies with trusted solutions partners who deliver packaged, repeatable implementations, standardized onboarding paths, clear timelines, and metrics frameworks for time-to-value, adoption, and ROI.
Customized in-person GTM AI workshops for your portfolio
Bring Clay GTM Engineers to your annual revenue summit for hands-on AI GTM workshops. Portfolio companies work directly with our team to learn Clay fundamentals and develop a practical understanding of what’s possible with AI-enabled GTM.
300+
Unique PE Firms with portfolio companies using Clay
600+
PE-backed companies powered by Clay
WHITE PAPER
Hg Capital
"The companies that start building systematic AI capabilities now—with proper foundations, realistic timelines, and sophisticated measurement—will have significant advantages over those waiting for perfect solutions or clearer ROI calculations"
Case study
A-LIGN
A-LIGN used Clay to generate $6.8M in pipeline (with $3.3M already closed) in 6.5 months while achieving 108% net revenue retention by systematically moving upmarket.
PE Firm: Hg Capital
What our customers say about us...
Keith Jones
GTM Systems Lead
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
.avif) Stevie Case CRO
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
Alexander DeMoulin Director of Revenue Operations
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."
.avif) Adam Wall Head of Sales Operations
"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
.avif)
Davide Grieco
Prev. Director of Growth
"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it better with marketing paths for more upward career momentum."
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Ryan Narod
VP, Marketing
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."