Validate your ICP, find PMF faster | Clay for startups | Clay.com
THE GO-TO-MARKET
CONFERENCE BY CLAY
Oct 8, 2026, San Francisco
→ sculpt.clay.com
Data Infrastructure
Audiences
Centralize your first and third-party data sources in Clay
Learn moreData marketplace
Buy data from 200+ providers in one place
Learn moreSignals and Intent
Track job changes, promotions, or other signals
Learn moreWaterfall
Combine multiple data providers for the best coverage
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Agents
Claygents
Research target companies and people with AI
Learn moreAgent plugin CLI/API
Build in Clay directly via a coding agent with API and CLI
Learn moreMCP for rep
Track job changes, promotions, or other signals
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Orchestration
Functions
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Learn moreAI formatting
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Execution
Ads
Sync targeted ad audiences to LinkedIn, Meta, and Google
Learn moreSequencer
Use Clay's native sequencer or automate messaging
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CRM enrichment
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Learn moreRep prospecting
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Learn moreAutomated inbound
Build ads audiences and sync them to major ad platforms
Learn moreABM
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Learn moreReverse ETL
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Learn moreOutbound
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Learn morePLG assist
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Learn moreTAM sourcing
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Learn moreAccount research
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Learn moreRep assist
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Learn moreTerritory planning
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BY CUSTOMERS
- Customers
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Saviynt
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.avif)
Sana
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Pump
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Figma
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Vanta
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Clay for Startups
Validate your ICP, find PMF faster
Discover your best customers, test messaging, learn what converts, and scale what works with Clay
Discover your best customers
Turn vague, untested ICP hypotheses into enriched, signal-rich prospect lists within your TAM. Use Claygent to uncover custom AI datapoints to find and validate your ICP.
Meet Claygent
Experiment with messaging to find what resonates
Design lightweight outreach experiments (small batches, clear variables). Push messaging and enriched data into your outreach tools directly from Clay.
Try Sequencer
Learn what converts and what doesn’t
Find your GTM Alpha by identifying the unique data points that help you sell. Analyze which signals predicted engagement (and which didn’t). Validate your ICP and offering.
Discover Sculptor
Iterate, refine, and systematize
Refine your enrichment and scoring logic based on real data. Build repeatable Clay workflows that scale your GTM with you.
Explore Enrichments
Join Wedge: Clay’s startup GTM accelerator
Wedge is Clay’s virtual GTM acceleration program for the fastest-growing, venture-backed startups globally.
Apply to join Wedge
Become a Startup Program Partner
Resources to mold your GTM journey
Engage
- Read our Community Board for news and conversation
- Attend Clay Club meetups and stay tuned on upcoming events
- Join Clay’s Slack Community
Learn
- Check out Clay University courses and in-depth use case breakdowns
- Watch monthly livestreams from our team
- Read through the Clay Blog for the latest GTME strategies and tactics
Support
- Consider hiring a Clay Expert to implement Clay at your startup
- Book sessions with our GS team if you're scaling fast
Frequently Asked Questions
Who is eligible for Clay's Startup Partner Program?
Venture capital firms, accelerators, incubators, startup studios, media companies, and other organizations supporting early-stage, VC-backed founders globally.