Claygent — AI Agents for GTM | Clay.com

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Build agents for any GTM task

Run GTM agents that reason over your data, and see exactly why they do what they do.

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Find the best contact at this company based on past roles and content they've published

Write a personalized email copy based on recent news and job postings from this company's website

Rank this lead 1-10 based on employee count, industry, tech stack, and recent growth signals

Agents built on your entire GTM context

Research accounts, iterate on prompts in real time, and monitor your book of business — with full visibility into every agent's decision.

Research Bespoke Data

Find unique data no provider has

Point Claygent at any manual GTM task like company research, lead qualification, signal detection. Get back structured data for custom plays, whether it’s niche company attributes, buying triggers, org changes, or contact info.

Get started with Claygent

Iterate Quickly

Test and iterate on prompts

Describe what you want in natural language, test against real data, and roll back instantly if needed. Changes you make to the prompt update everywhere that the agent runs.

Iterate in Claygent Builder

Full Visibility

Glass box, not black box

Every agent decision in Clay comes with a full reasoning trace. For agents run over Audiences, get a full view of your spend and errors per agent and per segment across every account in your book.

Agent observability in Audiences

Always-On Agents

Up-to-date account intelligence for your book of business

Synthesize new information from your CRM, data warehouse, Gong calls, and other signals via Account Research Agents, available in Audiences.

‍

Each agent comes pre-loaded with GTM context and remembers what it's learned, so you can target the right accounts and improve outbound plays.

Try out Account Research Agents

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Claygent runs and counting

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How to create your first agent in Clay

Create custom agents by describing your task, connecting tools, and deploying to any table.

1

Build your prompt

Describe what your agent should do in plain language – and Sculptor will help build your prompt.

2

Connect tools

Connect your agent access to tools, which can give it the ability to do web research, read documents, and get business context.

3

Test and iterate

Iterate on your prompts by generating test data or importing rows from an existing table or Audience – and compare outputs across versions.

4

Deploy and manage

Deploy your agent by adding it to any table or Audience and centrally managing changes across all deployments via Claygent Builder.

What our customers say about us

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accounts sourced in 2 weeks

"This market research analysis would have taken my team 3 months without Clay. It was enlightening to see how speedy you could get to a V1 answer."

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100%

of manual enrichment eliminated

"Clay auto-enriches contacts with accurate addresses for our gifting program, saving half the time of our growth team."

Open link Open link

55%

new product-line revenue sourced

"Clay-built lists helped identify over 55% of revenue sold with Agent Analytics (our new product) in its first quarter, driving two-thirds of its pipeline"

Open link Open link

25k+

accounts sourced in 2 weeks

"This market research analysis would have taken my team 3 months without Clay. It was enlightening to see how speedy you could get to a V1 answer."

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FAQs about agents in Clay

What is a Claygent? How are Account Research Agents different?

Claygents are agents added to a Clay table that take inputs, follow your instructions on a task, and write a structured output into your desired column.

Unlike Claygents in a table, Account Research Agents are run over Audiences in Clay and have the added benefit of:

Here’s some quick rules of thumb of when to use Claygent in a table vs. an Account Research Agent:
Claygents (in table) Account Research Agents (in Audiences)
Runs on A single row/cell Every account in a segment
Writes to CRM / data warehouse Manually configured Automatic (human-approved)
Update cadence On-demand or scheduled, fixed entries Based on segment, dynamic updates
Data sources You configure per field Defaults to all data in Audiences (eg, CRM, Gong, email, DWH)
Memory Stateless, one-shot Persistent, tracks what changed
Best for Lookups that don't require account context (e.g. a LinkedIn URL, an industry tag) Ongoing account intelligence at scale (e.g. PQA expansion, AI outbound, closed-lost analysis)

What are the main use cases for Claygent?

Agents in Clay can be used flexibly for many GTM use cases - ones we frequently see from customers building in tables include:

For plays that you need to run at scale, try using an Account Research Agent over Audiences instead.

When do I use Claygent vs. “Use AI” in a table?

“Use AI” is for offline tasks like content generation. This could include tasks like copywriting, tone-matching, and categorizing existing data.

Meanwhile, Claygent has access to a range of tools that allow you to do more “last-mile” research. For example, web access allows your Claygent to do more real-time research. This could include tasks like analyzing competitor homepages or extract deeper firmographic context.

How much do agents in Clay cost?

Claygents in tables are available in all plan tiers. Account Research Agents (in beta) are available for Enterprise, Growth, and Launch plans only.

For all agents in Clay, customers are charged on the actual complexity and token usage of their requests. There are two components to the pricing:

For Account Research Agents, data credits are variable pricing only and 1 action is charged per record processed by the agent. Exports to the CRM or data warehouse have no additional charge.

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