THE GO-TO-MARKET CONFERENCE BY CLAY

oct 8, 2026, san francisco
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Data infrastructure

• Audiences
  Centralize your first and third party data sources in Clay
• Data marketplace
  Buy data from 200+ providers in one place
• Signals and Intent
  Track job changes promotions or other signals
• Waterfall
  Combine multiple data providers for the best coverage

Agents

• Claygents
  Research target companies and people with AI
• Agent plugin CLI/API
  Build in Clay directly via a coding agent with API and CLI
• MCP for rep
  Track job changes promotions or other signals

Orchestration

• Functions
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• AI formatting
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Execution

• Ads
  Sync targeted ad audiences to Linkedin, Meta, and Google
• Sequencer
  Use Clay's native sequencer or automate messaging

Case Study: Anthropic

Company

Anthropic, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.
Industry: Artificial Intelligence (AI)
Headquarters: San Francisco, California, USA

The Problem

A small GTM team with a massive flood of leads

With a small team, Anthropic's sales team needed to be focused around inbound leads. It was important to identify and reach out to them quickly to capitalize on open opportunities.

The Solution

Auto-enrich all inbound leads

Adam used Clay to auto-enrich all of Anthropic’s inbound leads with data points like emails or phone numbers, company domain, size, funding round, and more.

Use Case Examples

1. Convert personal to work emails
   Enrich all PLG signups.
2. Build unique customer segmentation with custom industry categories
   Customize industry tags programmatically using Clay.
3. Conditionally upsert opportunities in SFDC
   Automate the complex process of creating and updating opportunities in Salesforce.