# THE GO-TO-MARKET CONFERENCE BY CLAY  
**oct 8, 2026, san francisco**  
[Visit Sculpt](https://www.sculpt.clay.com/)

## Data infrastructure
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  Audiences  
  Centralize your first and third party data sources in Clay  
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  Data marketplace  
  Buy data from 200+ providers in one place  
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  Signals and Intent  
  Track job changes promotions or other signals  
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  Waterfall  
  Combine multiple data providers for the best coverage

## Agents
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  Claygents  
  Research target companies and people with AI  
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  Agent plugin CLI/API  
  Build in Clay directly via a coding agent with API and CLI  
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  MCP for rep  
  Track job changes promotions or other signals

## Orchestration
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  Functions  
  Link long form description will go in this slot here.  
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  AI formatting  
  Link long form description will go in this slot here.

## Execution
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  Ads  
  Sync targeted ad audiences to Linkedin, Meta, and Google  
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  Sequencer  
  Use Clay's native sequencer or automate messaging

## Case Study: Anthropic  
### Company  
**Anthropic**, founded in 2021, is the trailblazing AI safety and research company behind the popular LLM Claude, with the mission to build reliable, interpretable, steerable AI systems.  
**Industry:** Artificial Intelligence (AI)  
**Headquarters:** San Francisco, California, USA

### The Problem  
#### A small GTM team with a massive flood of leads  
With a small team, Anthropic's sales team needed to be focused around inbound leads. It was important to identify and reach out to them quickly to capitalize on open opportunities.

### The Solution  
#### Auto-enrich all inbound leads  
Adam used Clay to auto-enrich all of Anthropic’s inbound leads with data points like emails or phone numbers, company domain, size, funding round, and more.

### Use Case Examples  
1. **Convert personal to work emails**  
   Enrich all PLG signups.  
2. **Build unique customer segmentation with custom industry categories**  
   Customize industry tags programmatically using Clay.  
3. **Conditionally upsert opportunities in SFDC**  
   Automate the complex process of creating and updating opportunities in Salesforce.