Customer stories | Clay.com
\ \ THE GO-TO-MARKET \ \ CONFERENCE BY CLAY\ \ oct 8, 2026, san francisco\ \ → sculpt.clay.com](https://www.sculpt.clay.com/)
Product Use Cases Solutions Resources Company Pricing
Data infrastructure
- \ \ Audiences\ \ Centralize your first and third party data sources in Clay](https://www.clay.com/audiences)
- \ \ Data marketplace\ \ Buy data from 200+ providers in one place](https://www.clay.com/integrations)
- \ \ Signals and Intent\ \ Track job changes promotions or other signals](https://www.clay.com/signals)
- \ \ Waterfall\ \ Combine multiple data providers for the best coverage](https://www.clay.com/waterfall-enrichment)
Agents
- \ \ Claygents\ \ Research target companies and people with AI](https://www.clay.com/claygent)
- \ \ Agent plugin CLI/API\ \ Build in Clay directly via a coding agent with API and CLI](https://www.clay.com/agent-plugin)
- \ \ MCP for rep\ \ Track job changes promotions or other signals](https://www.clay.com/mcp)
Orchestration
- \ \ Functions\ \ Link long form description will go in this slot here.](https://www.clay.com/functions)
- \ \ AI formatting\ \ Link long form description will go in this slot here.](https://www.clay.com/ai-formula)
Execution
- \ \ Ads\ \ Sync targeted ad audiences to Linkedin, Meta, and Google](https://www.clay.com/ads)
- \ \ Sequencer\ \ Use Clay's native sequencer or automate messaging](https://www.clay.com/sequencer)
[Clay MCP\ \ Give reps the best prospecting data in their AI tools\ \
\ \ CRM enrichment\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/crm-enrichment)
\ \ Rep prospecting\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-prospecting)
\ \ Automated inbound\ \ Build ads audiences and sync them to major ad platforms](https://www.clay.com/use-cases/inbound-enrichment)
\ \ ABM\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/abm)
\ \ Reverse ETL\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/reverse-etl)
\ \ Outbound\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/outbound)
\ \ PLG assist\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/plg-assist)
\ \ TAM sourcing\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/tam-sourcing)
\ \ Account research\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/account-research)
\ \ Rep assist\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-assist)
\ \ Territory planning\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/territory-planning)
BY CUSTOMERS
- \ \ Customers\ \ Link long form description will go in this slot here.](https://www.clay.com/customers)
\ \ Pump\ \ Link long form description will go in this slot here.](https://www.clay.com/customers/pump)
\ \ Harmonic\ \ Link long form description will go in this slot here.](https://www.clay.com/customers/harmonic)
\ \ AlertMedia\ \ Link long form description will go in this slot here.](https://www.clay.com/customers/alertmedia)
\ \ Rippling\ \ Link long form description will go in this slot here.](https://www.clay.com/customers/rippling)
.avif)\ \ Sana\ \ Link long form description will go in this slot here.](https://www.clay.com/customers/sana)
[CRM enrichment\ \ Keep your CRM clean with the highest quality data\ \
Data foundations
- \ \ CRM enrichment\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/crm-enrichment)
- \ \ TAM sourcing\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/tam-sourcing)
- \ \ Territory planning\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/territory-planning)
- \ \ Reverse ETL\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/reverse-etl)
Pipeline generation
- \ \ Outbound\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/outbound)
- \ \ Automated inbound\ \ Build ads audiences and sync them to major ad platforms](https://www.clay.com/use-cases/inbound-enrichment)
- \ \ PLG assist\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/plg-assist)
- \ \ ABM\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/abm)
Rep productivity
- \ \ Rep prospecting\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-prospecting)
- \ \ Account research\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/account-research)
- \ \ Rep assist\ \ Link long form description will go in this slot here.](https://www.clay.com/use-cases/rep-assist)
Department
- \ \ GTM Ops\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-for-gtm-ops)
- \ \ Marketing\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-for-marketing)
- \ \ Sales\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-for-sales)
- \ \ Enterprise\ \ Link long form description will go in this slot here.](https://www.clay.com/enterprise)
- \ \ Startup\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-for-startups)
[Intercom \ \ Grew their outbound-sourced pipeline by +140%\ \
Learn to build on Clay
- \ \ University\ \ Link long form description will go in this slot here.](https://university.clay.com/)
- \ \ Guides\ \ Link long form description will go in this slot here.](https://www.clay.com/guides)
- \ \ Livestreams\ \ Link long form description will go in this slot here.](https://www.clay.com/livestreams)
- \ \ Cohort live classes\ \ Link long form description will go in this slot here.](https://university.clay.com/cohorts)
Connect with GTM engineers
- \ \ Clay community\ \ Link long form description will go in this slot here.](https://community.clay.com/)
- \ \ Slack\ \ Link long form description will go in this slot here.](https://www.clay.com/slack-community)
- \ \ Live events\ \ Link long form description will go in this slot here.](https://luma.com/claylive?k=c)
- \ \ Startup program\ \ Link long form description will go in this slot here.](https://www.clay.com/partners/startup-partner-program)
- \ \ Campus ambassadors\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-campus-ambassadors)
Work with GTM engineers
- \ \ Find Clay experts\ \ Link long form description will go in this slot here.](https://www.clay.com/experts)
- \ \ GTM Engineer job board\ \ Link long form description will go in this slot here.](https://www.clay.com/job-board)
Partner with Clay
- \ \ Become a partner\ \ Link long form description will go in this slot here.](https://www.clay.com/partners)
- \ \ Solution partners\ \ Link long form description will go in this slot here.](https://www.clay.com/partners/solutions)
- \ \ Integration partners\ \ Link long form description will go in this slot here.](https://www.clay.com/partners/integrations)
- \ \ Private Equity\ \ Link long form description will go in this slot here.](https://www.clay.com/clay-for-private-equity)
Clay Community\ \ In Nigeria, she built a life where money wouldn’t decide\ \ .avif)
OUR COMPANY
- \ \ About\ \ Link long form description will go in this slot here.](https://www.clay.com/about)
- \ \ Careers\ \ Link long form description will go in this slot here.](https://www.clay.com/careers)
- \ \ Open roles\ \ Link long form description will go in this slot here.](https://www.clay.com/jobs)
- \ \ Blog](https://www.clay.com/blog)
GET IN TOUCH
- \ \ Contact\ \ Link long form description will go in this slot here.](https://www.clay.com/contact)
- \ \ Press\ \ Link long form description will go in this slot here.](https://www.clay.com/press)
SOCIALS
- \ \ LinkedIn\ \ Link long form description will go in this slot here.](https://www.linkedin.com/company/grow-with-clay/)
- \ \ YouTube\ \ Link long form description will go in this slot here.](https://www.youtube.com/@GrowWithClay)
- \ \ X\ \ Link long form description will go in this slot here.](https://x.com/clay)
[Article – NY Times\ \ Clay allows employees to sell shares at a $5b valuation.\ \
G T M i n A c t i o n
How the best GTM engineering teams work
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Built with love. Inspired by our customers
Leverage 200+ data providers and AI agents to enrich, prioritize, and activate your entire TAM.
16,000+ leading GTM teams of all sizes build their GTM motion on Clay, from startups to the largest enterprises in the world.
\ \ \ \ Anthropic 3x’d their enrichment rate with Clay’s data marketplace\ \ Read case study](https://www.clay.com/customers/anthropic)
\ \ \ \ Rippling 2x’d outbound impact using tailored emails with enriched account data\ \ Read case study](https://www.clay.com/customers/rippling)
\ \ \ \ OpenAI reps get automated pre-call prep notes with fresh contact and account context\ \ Read case study](https://www.clay.com/customers/open-ai)
\ \ \ \ ElevenLabs’ increased SQLs by +50% by reducing speed-to-lead to <5 mins\ \ Read case study](https://www.clay.com/customers/elevenlabs)
\ \ \ \ Intercom grew outbound pipeline 140% using agents to continually research target accounts\ \ Read case study](https://www.clay.com/customers/intercom)
Anthropic 3x’d their enrichment rate with Clay’s data marketplace
Read case study
Rippling 2x’d outbound impact using tailored emails with enriched account data
Read case study
OpenAI reps get automated pre-call prep notes with fresh contact and account context
Read case study
ElevenLabs’ increased SQLs by +50% by reducing speed-to-lead to <5 mins
Read case study
Intercom grew outbound pipeline 140% using agents to continually research target accounts
Read case study
Our customers
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Northbeam\ \ Marketing Technology\ \ \ \ Read Story
Marketing
Marketing Technology
ABM
TAM Sourcing
Ads
OpenAI\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Software and AI
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Rippling\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Marketing
Sales
Software and AI
Outbound
Account Research
CRM Enrichment
Prospecting
Rep Assist
Figma\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Software and AI
CRM Enrichment
Account Research
ABM
PLG Assist
Lovable\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Marketing
Software and AI
Account Research
PLG Assist
Automated Inbound
Outbound
CRM Enrichment
Intercom\ \ AI Customer Service\ \ \ \ Read Story
GTM OPS
Sales
Software and AI
Outbound
CRM Enrichment
Account Research
Prospecting
TAM Sourcing
Anthropic\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Software and AI
CRM Enrichment
Account Research
Automated Inbound
Rep Assist
PLG Assist
Vanta\ \ Cybersecurity\ \ \ \ Read Story
GTM OPS
Marketing
Sales
Software and AI
CRM Enrichment
Account Research
Rep Assist
Prospecting
Outbound
ElevenLabs\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Marketing
Software and AI
Automated Inbound
Account Research
PLG Assist
Rep Assist
CRM Enrichment
Verkada\ \ Physical Security\ \ \ \ Read Story
GTM OPS
Marketing
Software and AI
Account Research
TAM Sourcing
CRM Enrichment
Outbound
ABM
Mistral AI\ \ AI Models\ \ \ \ Read Story
GTM OPS
Sales
Software and AI
TAM Sourcing
Account Research
CRM Enrichment
Prospecting
Rep Assist
Hex\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Sales
Marketing
Software and AI
Automated Inbound
CRM Enrichment
PLG Assist
Account Research
Pendo\ \ Software & AI\ \ \ \ Read Story
GTM OPS
Software and AI
Account Research
CRM Enrichment
Automated Inbound
ABM
Rep Assist
Saviynt\ \ cybersecurity\ \ \ \ Read Story
GTM OPS
Cybersecurity
Prospecting
Verkada\ \ security \ \ \ \ Read Story
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Oyster\ \ employment\ \ \ \ Read Story
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Sendoso\ \ revenue\ \ \ \ Read Story
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Rootly\ \ incident management\ \ \ \ Read Story
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Exit Five\ \ marketing \ \ \ \ Read Story
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Regency Supply\ \ electrical\ \ \ \ Read Story
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Harmonic\ \ database\ \ \ \ Read Story
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Coverflex\ \ fintech\ \ \ \ Read Story
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Recharge\ \ Money\ \ \ \ Read Story
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A-LIGN\ \ security \ \ \ \ Read Story
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Pump\ \ infrastructure\ \ \ \ Read Story
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Merge\ \ integrations\ \ \ \ Read Story
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Terrapinn\ \ biotech & aviation\ \ \ \ Read Story
No items found.
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Sana\ \ data\ \ \ \ Read Story
No items found.
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Legora\ \ Software & AI\ \ \ \ Read Story
Marketing
GTM OPS
Software and AI
Account Research
Prospecting
ABM
Outbound
TAM Sourcing
depthfirst\ \ security \ \ \ \ Read Story
Marketing
Healthcare and Biotech
No items found.
AlertMedia\ \ intelligence\ \ \ \ Read Story
GTM OPS
Finance
No items found.
\ \ "What Clay Ads comes down to is really good targeted audiences, and getting the match rates that allow for our paid media to run at volume." \ \ \ \ Jean-Paul LaCount \ \ Director of Demand Generation\ \ Read case study](https://www.clay.com/customers/northbeam)
Marketing
Marketing Technology
ABM
TAM Sourcing
Ads
\ \ \ \ "Clay allows us to move fast and drive outsized impact on GTM execution." \ \ \ \ Scotty Huhn \ \ Engineering Lead\ \ Read case study](https://www.clay.com/customers/open-ai)
GTM OPS
Software and AI
No items found.
\ \ \ \ 2x\ \ increase in cold email performance\ \ Read case study](https://www.clay.com/customers/rippling)
GTM OPS
Marketing
Sales
Software and AI
Outbound
Account Research
CRM Enrichment
Prospecting
Rep Assist
\ \ \ \ How Figma used Clay to build the infrastructure for everything GTM\ \ Read case study](https://www.clay.com/customers/figma)
GTM OPS
Software and AI
CRM Enrichment
Account Research
ABM
PLG Assist
\ \ \ \ +50%\ \ More qualified meetings per rep\ \ Read case study](https://www.clay.com/customers/lovable)
GTM OPS
Marketing
Software and AI
Account Research
PLG Assist
Automated Inbound
Outbound
CRM Enrichment
\ \ 140%\ \ Growth in outbound-sourced pipeline\ \ Read case study](https://www.clay.com/customers/intercom)
GTM OPS
Sales
Software and AI
Outbound
CRM Enrichment
Account Research
Prospecting
TAM Sourcing
\ \ "Clay has changed how we handle RevOps. We're doing things we never thought possible, and our team can focus on what matters instead of data entry." \ \ \ \ Adam Wall \ \ Head of GTM Infrastructure\ \ Read case study](https://www.clay.com/customers/anthropic)
GTM OPS
Software and AI
CRM Enrichment
Account Research
Automated Inbound
Rep Assist
PLG Assist
\ \ \ \ Why Vanta uses Clay as the “essential pillar” of their GTM stack\ \ Read case study](https://www.clay.com/customers/vanta)
GTM OPS
Marketing
Sales
Software and AI
CRM Enrichment
Account Research
Rep Assist
Prospecting
Outbound
\ \ +50% \ \ Lift in SQLs from automated lead scoring\ \ Read case study](https://www.clay.com/customers/elevenlabs)
GTM OPS
Marketing
Software and AI
Automated Inbound
Account Research
PLG Assist
Rep Assist
CRM Enrichment
\ \ \ \ 3x\ \ Reply rate by analyzing email replies to route to the right nurture campaign\ \ Read case study](https://www.clay.com/customers/verkada-emea)
GTM OPS
Marketing
Software and AI
Account Research
TAM Sourcing
CRM Enrichment
Outbound
ABM
\ \ \ \ 4x faster\ \ Cut time to map their TAM and score accounts from 2 months to 10 days\ \ Read case study](https://www.clay.com/customers/mistral-ai)
GTM OPS
Sales
Software and AI
TAM Sourcing
Account Research
CRM Enrichment
Prospecting
Rep Assist
\ \ \ \ How Hex increased inbound win-rate 50% using Clay\ \ Read case study](https://www.clay.com/customers/hex)
GTM OPS
Sales
Marketing
Software and AI
Automated Inbound
CRM Enrichment
PLG Assist
Account Research
\ \ 200%\ \ Quota attainment using agents for account research and pre-call prep\ \ Read case study](https://www.clay.com/customers/pendo)
GTM OPS
Software and AI
Account Research
CRM Enrichment
Automated Inbound
ABM
Rep Assist
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Walloflove
“I love Clay more than my close relatives.”
Name
Title
“This is a total paradigm shift for GTM.”
Name
Title
“Clay is not only a platform but a skill that will take your career to a whole new level.”
Name
Title
“I’ve stopped sleeping at this point. I am dreaming about Clay workflows.”
Name
Title
“This product seems to be made by aliens, every single aspect of it is amazing!”
Name
Title
“This product seems to be made by aliens, every single aspect of it is amazing!”
Name
Title
“Clay is working exactly like I always wanted something to, and this will save me hours a week.”
Name
Title
“Clay is the sickest tool I’ve ever used in sales and it’s not even sorta close.”
Name
Title
“I am having a FREAKING BLAST using Clay today.”
Name
Title
“I have been in growth for 9 years and I have never seen a more perfectly built tool. ❤️”
Name
Title
“Once you see Clay, you can’t unsee it.”
Name
Title
“Clay is a really powerful tool and it has changed my business FUNDAMENTALLY.”
Name
Title
“I love Clay more than my close relatives.”
Name
Title
“This is a total paradigm shift for GTM.”
Name
Title
“Clay is not only a platform but a skill that will take your career to a whole new level.”
Name
Title
“I’ve stopped sleeping at this point. I am dreaming about Clay workflows.”
Name
Title
“This product seems to be made by aliens, every single aspect of it is amazing!”
Name
Title
“This product seems to be made by aliens, every single aspect of it is amazing!”
Name
Title
“Clay is working exactly like I always wanted something to, and this will save me hours a week.”
Name
Title
“Clay is the sickest tool I’ve ever used in sales and it’s not even sorta close.”
Name
Title
“I am having a FREAKING BLAST using Clay today.”
Name
Title
“I have been in growth for 9 years and I have never seen a more perfectly built tool. ❤️”
Name
Title
“Once you see Clay, you can’t unsee it.”
Name
Title
“Clay is a really powerful tool and it has changed my business FUNDAMENTALLY.”
Name
Title
Trusted by more than 500,000+ leading GTM teams of all sizes
TAM sourcing
6.3B
Account & contact records sourced from Clay's company & people data
Agents
5B
Agent runs to perform custom web research, analysis, or write tailored copy
CRM Enrichment
13.7M
Enrichments provided from Clay's data marketplace of 200+ vendors
Outbound
1B
Outbound emails sequenced by Clay
Intent signals
58M
Signals indicated a prospect was a likely fit
Inbound
3.4B
Inbound leads enriched in automated workflows
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