How Verkada GTM team expanded in 28 European countries using Clay | Clay.com

The Go-To-Market Conference by Clay

Event Details

Data Infrastructure

Audiences

Centralize your first and third party data sources in Clay
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Data Marketplace

Buy data from 200+ providers in one place
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Signals and Intent

Track job changes promotions or other signals
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Waterfall

Combine multiple data providers for the best coverage
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Agents

Claygents

Research target companies and people with AI
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Agent Plugin CLI/API

Build in Clay directly via a coding agent with API and CLI
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MCP for Rep

Track job changes promotions or other signals
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Orchestration

Functions

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AI Formatting

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Execution

Ads

Sync targeted ad audiences to LinkedIn, Meta, and Google
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Sequencer

Use Clay's native sequencer or automate messaging
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Case Study: Verkada

Company Overview

Use Case 01: Enrich Accounts

Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor

Cody needed speed and accuracy.
Verkada built a validation waterfall that layers multiple regional validators to catch bad data before it damaged domain reputation or tarnished campaigns.

Use Case 02: First-Party Signal Mining

First-party signal mining drives 100% lift in reply rate for warm lead reengagement

Using Clay's AI capabilities, they analyzed and categorized incoming buying signals automatically and routed them to relevant campaigns.

Use Case 03: Instant Enrichment

Instant enrichment replaces manual research and 2x direct mail efficiency

Getting accurate addresses required manual research. Now runs automatically at scale.

Conclusion

Clay allowed Verkada to streamline their data operations significantly, enhancing efficiency and reducing reliance on multiple tools.