# The Go-To-Market Conference by Clay

## Event Details
- **Date:** October 8, 2026  
- **Location:** San Francisco  
- [Website](https://www.sculpt.clay.com/)

## Data Infrastructure

### Audiences  
  
Centralize your first and third party data sources in Clay  
[Learn More](https://www.clay.com/audiences)

### Data Marketplace  
  
Buy data from 200+ providers in one place  
[Learn More](https://www.clay.com/integrations)

### Signals and Intent  
  
Track job changes promotions or other signals  
[Learn More](https://www.clay.com/signals)

### Waterfall  
  
Combine multiple data providers for the best coverage  
[Learn More](https://www.clay.com/waterfall-enrichment)

## Agents

### Claygents  
  
Research target companies and people with AI  
[Learn More](https://www.clay.com/claygent)

### Agent Plugin CLI/API  
  
Build in Clay directly via a coding agent with API and CLI  
[Learn More](https://www.clay.com/agent-plugin)

### MCP for Rep  
  
Track job changes promotions or other signals  
[Learn More](https://www.clay.com/mcp)

## Orchestration

### Functions  
  
Link long form description will go in this slot here.  
[Learn More](https://www.clay.com/functions)

### AI Formatting  
  
Link long form description will go in this slot here.  
[Learn More](https://www.clay.com/ai-formula)

## Execution

### Ads  
  
Sync targeted ad audiences to LinkedIn, Meta, and Google  
[Learn More](https://www.clay.com/ads)

### Sequencer  
  
Use Clay's native sequencer or automate messaging  
[Learn More](https://www.clay.com/sequencer)

## Case Study: Verkada

### Company Overview
- **Industry:** Physical security and surveillance  
- **Headquarters:** San Mateo, CA

### Use Case 01: Enrich Accounts  
### **Enrich accounts using 150+ regional data sources gets 62% better enrichment rate than large incumbent vendor**  
Cody needed speed and accuracy.  
Verkada built a validation waterfall that layers multiple regional validators to catch bad data before it damaged domain reputation or tarnished campaigns.

### Use Case 02: First-Party Signal Mining  
### **First-party signal mining drives 100% lift in reply rate for warm lead reengagement**  
Using Clay's AI capabilities, they analyzed and categorized incoming buying signals automatically and routed them to relevant campaigns.

### Use Case 03: Instant Enrichment  
### **Instant enrichment replaces manual research and 2x direct mail efficiency**  
Getting accurate addresses required manual research. Now runs automatically at scale.

### Conclusion
Clay allowed Verkada to streamline their data operations significantly, enhancing efficiency and reducing reliance on multiple tools.