Source and activate data for any GTM workflow

Build and maintain your GTM data infrastructure with enterprise-grade enrichment, custom AI research, and automated workflows. Replace multiple point solutions and manual SDR work with a unified platform built for GTM teams.

Unique and complete data coverage that fits your ICP

Get the data quality your GTM teams need through multi-source enrichment, custom AI research, and flexible data pipelines - all without complex engineering work or procurement overhead.

Double fill rates with multi-source data enrichment

Replace individual vendor contracts with instant access to 100+ data providers for contact info, firmographics, and more. Get 2-3x better coverage than single-source solutions—whether your accounts are domestic or international.

Find unique data points with our AI research agent

Stop paying for manual research from VAs, BPOs, or SDRs. Our AI agent can analyze anything online including:

• Websites
• Earnings calls
• Summarize job posts or financial docs
• Create lead scoring models
• Clean and format data
• Enrich SMBs that traditional providers miss (e.g. hotels, car dealers, local shops, etc.)
• Technical documentation

To find data points your competitors miss.

Monitor intent across any channel

Track buying signals across your enterprise customer base, including:

• Leadership changes
• Technology investments
• Earnings calls
• Hiring patterns

Build scoring models to identify expansion opportunities in your customer base.

Enterprise data governance

Keep data clean and consistent across millions of records with automated validation rules and standardization. Define custom taxonomies, normalize fields like company names and revenue ranges, and maintain audit trails for compliance.

Launch any GTM workflow quickly

Give your GTM teams the tools to execute complex workflows without relying on manual work or engineering resources. Execute any inbound, outbound, expansion, or retention campaign.

Inbound lead enrichment

Quickly enrich and score leads—then use AI to draft the perfect outreach.

Outbound campaign workflows

Use Clay to update your CRM and automate white-glove enterprise prospecting.

Strategic territory planning

Build target account lists with data that fits your business—using AI and 100+ integrations.

Automated sales rep research

Help sellers find, enrich, and draft messages to any contact on-demand—without ever leaving Salesforce.

Reduce vendor sprawl and overhead

Access 100+ data providers and AI through a single platform—on demand. No more months-long procurement cycles or contracts.

Multi-provider enrichment

2-3x data coverage and accuracy vs. using just 1 tool. Connect any existing tools free.

No procurement overhead

Get instant access to any provider, and never deal with multiple contracts again.

Pricing that grows with you

Flexible, credit based usage that can grow as your needs grow.

Clay inside your organization

Clay in your tech stack

With a CRM, Clay, and an email sending tool, you're ready to send any outreach campaign.

Clay in your team

We are the backend data enrichment and orchestration layer that sets up your sales team for success.

Growth strategists

Get dedicated support from Clay team members in Slack, in person, and online. We help train you and your team on Clay and coach you on the use cases that best fit your business.

Clay cohorts

Join our live educational cohorts for a comprehensive 0-1 approach to learning Clay, with practice assignments and feedback to launch your Clay journey fast.

Backed by enterprise-grade security and scale

SOC 2 Type II

We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.

GDPR

Go to market anywhere in the world — let us handle compliance with local laws.

CCPA

Support your customer base with opt out and DNC support.

ISO 27001

Securely connect your CRM and other systems.