## Start here

**What data enrichment is and how it works**  
How enrichment fills the gaps in your CRM data, explained  
[Complete guide](https://www.clay.com/guides/what-is-data-enrichment)

**How to automate outbound sales**  
Turn buying signals into personalized sequences that run themselves  
[How-to](https://www.clay.com/guides/how-to-automate-outbound)

**How to automate inbound lead qualification**  
Enrich, score, and route inbound leads in minutes  
[How-to](https://www.clay.com/guides/how-to-automate-inbound-lead-qualification)

**The complete guide to B2B prospecting**  
What modern prospecting is, and the system behind doing it well  
[Complete guide](https://www.clay.com/guides/b2b-prospecting)

**How to build a TAM in Clay**  
Turn a market into a scored, rep-ready account list  
[How-to](https://www.clay.com/guides/how-to-do-tam-sourcing)

## CRM enrichment

Keep every record complete, accurate, and current, on its own.

**The complete guide to waterfall enrichment**  
Why chaining providers beats betting on any single one.  
[Complete guide](https://www.clay.com/guides/waterfall-enrichment)

**How to enrich Salesforce records**  
Fill the gaps, verify, and write clean data back automatically  
[How-to](https://www.clay.com/guides/how-to-enrich-salesforce-records)

**The complete guide to CRM enrichment**  
Keep your CRM complete, accurate, and current, on its own.  
[Complete guide](https://www.clay.com/guides/crm-enrichment-guide)

**What B2B data is and how to choose a provider**  
Pick a data provider on accuracy and coverage, not vibes  
[Complete guide](https://www.clay.com/guides/what-is-b2b-data)

**How to keep CRM data fresh automatically**  
A maintenance loop that catches decay before your reps do.  
[How-to](https://www.clay.com/guides/how-to-keep-crm-data-fresh)

**How to verify email addresses at scale**  
Catch dead addresses before they wreck your sender reputation  
[How-to](https://www.clay.com/guides/how-to-verify-email-addresses)

**How to clean an email list and cut bounces**  
Stop bad addresses from wrecking your sender reputation  
[Complete guide](https://www.clay.com/guides/how-to-clean-an-email-list)

**How to find and remove duplicate contacts**  
Catch the duplicates that don't look identical, and merge safely  
[How-to](https://www.clay.com/guides/how-to-remove-duplicate-contacts)

**How to clean and standardize CRM data**  
Make the data you already have consistent and trustworthy  
[How-to](https://www.clay.com/guides/how-to-clean-and-standardize-crm-data)

**The complete guide to email deliverability**  
Why your mail lands in the inbox, or doesn't  
[Complete guide](https://www.clay.com/guides/email-deliverability)

**How to mass-update Salesforce records**  
Update thousands of records at once without duplicates or overwrites  
[How-to](https://www.clay.com/guides/how-to-mass-update-salesforce-records)

**How to enrich HubSpot records**  
Fill the gaps, verify, and write clean data back to HubSpot automatically  
[How-to](https://www.clay.com/guides/how-to-enrich-hubspot-records)

**How to sync Salesforce data with Clay**  
A two-way sync that keeps Salesforce enriched and current, both directions  
[How-to](https://www.clay.com/guides/how-to-sync-salesforce-data)

**How to dedupe and merge duplicate Salesforce accounts**  
Find the duplicates hiding behind formatting, merge safely, and stop new ones  
[How-to](https://www.clay.com/guides/how-to-merge-duplicate-accounts-in-salesforce)

**How to verify email addresses in Salesforce**  
Catch dead addresses in your CRM before they bounce  
[How-to](https://www.clay.com/guides/how-to-verify-email-addresses-in-salesforce)

**How to sync HubSpot data with Clay**  
A two-way sync that keeps HubSpot enriched and current, both directions  
[How-to](https://www.clay.com/guides/how-to-sync-hubspot-data)

**How to mass-update HubSpot records**  
Update thousands of records at once without duplicates or overwrites  
[How-to](https://www.clay.com/guides/how-to-mass-update-hubspot-records)

**What is email verification and how does it work?**  
Catch dead addresses before they wreck your sender reputation  
[Complete guide](https://www.clay.com/guides/what-is-email-verification)

## Automated outbound

Reach the right accounts with something worth replying to.

**The complete guide to outbound sales**  
The modern, signal-led system that replaced spray-and-pray  
[Complete guide](https://www.clay.com/guides/outbound-sales)

**How to identify and act on buying signals**  
Wire every signal to a play that fires on its own  
[How-to](https://www.clay.com/guides/how-to-identify-buying-signals)

**The complete guide to intent data**  
The signals that tell you who is in-market right now  
[Complete guide](https://www.clay.com/guides/intent-data)

**How to automate email outreach**  
Let the sequencer send; let Clay decide who and what  
[How-to](https://www.clay.com/guides/how-to-automate-email-outreach)

**The complete guide to AI SDRs**  
Automate the research, keep a human on the send.  
[Complete guide](https://www.clay.com/guides/ai-sdrs)

**The complete guide to GTM engineering**  
Build the system that runs go-to-market, then scale it.  
[Complete guide](https://www.clay.com/guides/gtm-engineering)

**The repeatable loop that makes a small team run like a big one.**  
[How-to](https://www.clay.com/guides/how-to-do-gtm-engineering)

**How to find recently funded companies**  
Turn fresh funding rounds into a ready-to-send outbound list  
[How-to](https://www.clay.com/guides/how-to-find-recently-funded-companies)

## Account research

Turn a company name into a full picture of who they are and what they run.

**What firmographic data is and how to use it**  
The data that decides ICP fit, and why it's the least accurate  
[Complete guide](https://www.clay.com/guides/what-is-firmographic-data)

**What technographic data is and how to use it**  
What a company's tools reveal about fit and timing  
[Complete guide](https://www.clay.com/guides/what-is-technographic-data)

**How to choose a data enrichment provider**  
Why the right answer is rarely a single vendor.  
[Complete guide](https://www.clay.com/guides/how-to-choose-a-data-enrichment-provider)

**How to use Claygent for AI prospect research**  
Answer the custom questions no database has a field for  
[How-to](https://www.clay.com/guides/how-to-use-claygent-for-prospect-research)

**How to scrape any website, no code**  
Pull data off any page and into a table you can use  
[Complete guide](https://www.clay.com/guides/how-to-scrape-data-from-any-website)

**How to scrape a website into a spreadsheet**  
Get clean, structured rows into Sheets or Excel, not a tangled copy-paste  
[How-to](https://www.clay.com/guides/how-to-scrape-a-website-to-excel-or-google-sheets)

**How to scrape business data from professional profiles**  
Turn a profile URL into structured, rep-ready fields at scale  
[How-to](https://www.clay.com/guides/how-to-scrape-professional-profiles)

**How to extract data from paginated directories**  
Get clean rows out of multi-page directories that fight back  
[How-to](https://www.clay.com/guides/how-to-extract-data-from-directories)

**What is web scraping and how it works**  
Turn public web pages into structured GTM data  
[Complete guide](https://www.clay.com/guides/what-is-web-scraping)

**What is website visitor identification?**  
Turn anonymous site traffic into companies you can act on  
[Complete guide](https://www.clay.com/guides/what-is-website-visitor-identification)

**What sales intelligence is and how it works**  
The data layer that tells reps who to sell and when  
[Complete guide](https://www.clay.com/guides/what-is-sales-intelligence)

## Rep prospecting

Find the right people and the contact details to reach them.

**The complete guide to ICP**  
Define who actually buys, on signals not just size and title  
[Complete guide](https://www.clay.com/guides/ideal-customer-profile)

**How to generate B2B leads**  
Build targeted lists that convert, instead of buying generic ones  
[Complete guide](https://www.clay.com/guides/how-to-generate-b2b-leads)

**How to find work emails at scale**  
Find verified work emails, not guesses  
[How-to](https://www.clay.com/guides/how-to-find-work-email-address)

**How to find decision-makers from a company URL**  
Go from a domain to the right 3-5 people, with emails that deliver.  
[How-to](https://www.clay.com/guides/how-to-find-decision-makers-from-company-url)

**How to find a work phone or direct dial**  
Get accurate direct dials and mobiles, not switchboards  
[How-to](https://www.clay.com/guides/how-to-find-work-phone-number)

**How to find a person from an email**  
Turn an email address into a full, verified record  
[How-to](https://www.clay.com/guides/how-to-find-person-from-email-address)

**How to find an email from a phone number**  
Turn a stray number into a verified, sendable work email  
[How-to](https://www.clay.com/guides/how-to-find-email-from-phone-number)

**How to use Clay in ChatGPT (MCP)**  
Find, enrich, research, and write outreach right inside ChatGPT  
[How-to](https://www.clay.com/guides/how-to-use-clay-in-chatgpt)

**What is Clay MCP (and Clay in Claude)?**  
Clay's data and workflows, inside the AI tools your reps already use  
[Complete guide](https://www.clay.com/guides/clay-mcp)

**What sales prospecting is and how it works**  
Find, research, and reach the right buyers first  
[Complete guide](https://www.clay.com/guides/what-is-sales-prospecting)

## Automated inbound

Score, qualify, and enrich inbound leads the moment they arrive.

**The complete guide to AI lead enrichment**  
Answer the fit questions no data provider sells.  
[Complete guide](https://www.clay.com/guides/ai-lead-enrichment)

**The complete guide to lead scoring**  
Score on fit times intent, and prove it against who closed  
[Complete guide](https://www.clay.com/guides/lead-scoring)

**The complete guide to lead qualification**  
Draw the MQL/SQL line with data, then route in seconds  
[Complete guide](https://www.clay.com/guides/lead-qualification)

**How to build a lead scoring model**  
Score on fit times intent, then check it against who closed  
[How-to](https://www.clay.com/guides/how-to-build-a-lead-scoring-model)

**How to set up lead scoring in HubSpot**  
Score on fit and intent, not clicks, then route the hot ones  
[How-to](https://www.clay.com/guides/how-to-set-up-lead-scoring-in-hubspot)

**How to set up lead routing in your CRM**  
Get every lead to the right rep in minutes, not the next morning  
[How-to](https://www.clay.com/guides/how-to-set-up-lead-routing)

**How to set up lead scoring in Salesforce**  
Score on fit and intent, not activity, then route the hot ones  
[How-to](https://www.clay.com/guides/how-to-set-up-lead-scoring-in-salesforce)

**The complete guide to AI lead generation**  
Source, research, and score net-new leads at scale  
[Complete guide](https://www.clay.com/guides/ai-lead-generation)

## TAM sourcing

Size the market and build the lists that cover it.

**The complete guide to TAM**  
TAM, SAM, and SOM, and how to turn a number into a live account list  
[Complete guide](https://www.clay.com/guides/total-addressable-market)

**How to build a TAM in Clay**  
Turn a market into a scored, rep-ready account list  
[How-to](https://www.clay.com/guides/how-to-do-tam-sourcing)

**How to build a targeted prospect list**  
Start from a precise ICP, not a raw export  
[How-to](https://www.clay.com/guides/how-to-build-a-targeted-prospect-list)

**How to build a prospect list by tech stack**  
Target accounts by the tools they already run  
[How-to](https://www.clay.com/guides/how-to-build-a-prospect-list-by-tech-stack)

**How to scrape Google Maps for local leads**  
Build a local lead list traditional databases never cover  
[How-to](https://www.clay.com/guides/how-to-scrape-google-maps-for-leads)

**What lead generation actually is, end to end**  
How leads get captured, qualified, and routed to reps  
[Complete guide](https://www.clay.com/guides/what-is-lead-generation)

## Marketing

Measure and grow brand demand, from AI search visibility to account-based plays.

**The complete guide to AI visibility dashboards**  
See whether AI search names your brand or skips you.  
[Complete guide](https://www.clay.com/guides/ai-visibility-dashboard)

**How to build an AI visibility dashboard**  
Track whether ChatGPT and Perplexity mention your brand.  
[How-to](https://www.clay.com/guides/how-to-build-an-ai-visibility-dashboard)

**The complete guide to ABM**  
Pick the right accounts, map the committee, run the play.  
[Complete guide](https://www.clay.com/guides/account-based-marketing)

**Behind the scenes of Clay's marketing and growth**  
How a marketing and a growth team took Clay from $0 to $100M ARR  
[Complete guide](https://www.clay.com/guides/behind-the-scenes-clay-marketing-growth)