Solutions Partner Program | Clay.com
Solutions at the Cutting Edge
Clay Solutions Partners deliver top-tier AI-powered GTM work, signaling to clients your technical expertise, leadership, and service quality.
Why partner with Clay
Unlock exclusive tools, funding, and community support designed to grow your GTM business faster.
Partner Directory
Whether you run a RevOps powerhouse or a solo advisory business, capture your unique service offering with a profile on our partner directory — it’s one of Clay’s most visited surfaces!
Browse partner directory
Co-Marketing Fund
Clay Solutions Partners are already shaping the future of GTM — teaching, building, hosting, and sharing their expertise with the world. The Partner Growth Fund exists to back that momentum.
Whether you're running a workshop, launching a course, creating a tool, or trying something new to grow your business — you can apply for $500–$15,000 grants or non-monetary support to bring your ideas to life and grow your business. Learn more and apply
Referral Revenue
With 100,000+ customers like OpenAI, Uber, and Cursor, the Clay team will be onboarding and sharing 20% revenue with partners who can deliver the same level of care, creativity, and powerful, custom solutions to new shared customers. Learn more and apply
Additional Benefits
For the world’s leading GTM agencies, Clay’s partner program is the ultimate toolbox — well-stocked with everything you need to create masterpieces for your clients.
- Training sessions
- A world-class community
- Direct access to engineers
- Sales materials
- Certifications
Choose Your Partner Path
Artisan
You are very good at what you do and your work is producing repeatable success for several clients.
Key benefit: resources to help you level up in Clay and scale up your pipeline, internal processes, and solution complexity.
Advanced Artisan
You are an established Clay expert and GTM advisor or fractional leader for larger organizations.
Key benefit: network, positioning, and leads to help you scale your operations.
Studio
You’ve assembled a top-tier team to continue taking on more complex, strategic, and greater volume of client projects.
Key benefit: a deeper partnership with the Clay team on co-selling SMB and mid-market deals.
Elite Studio
You are solving the toughest go-to-market problems for the largest enterprises around the world.
Key benefit: account planning, targeted co-selling, bespoke co-marketing.
Application Process
The Solutions Partner application has four steps to show us your business, work, and client results. Applications are reviewed monthly on a rolling basis.
01
Submit Your Application
You’ll start by filling out a short form that shares details about your business and includes any Clay certifications you’ve completed. This gives us the foundation to understand where you are in your journey and where you’re headed.
02
Initial Fit Review
Our team will review your submission. If it aligns with the goals of the Solutions Partner Program, we’ll invite you to the next stage.
03
Showcase Your Work
You’ll be asked to submit Clay builds and request client testimonials. This helps us understand the client experience you deliver.
04
Final Review & Decision
Once everything is in, our team will do a holistic review. If accepted, you’ll join a vetted network of Solutions Partners. We review applications on a rolling basis and share decisions at the start of each month.
Who We’re Looking For
Clay’s Solutions Partners are all creative, technical and, of course, obsessed with growth. Beyond these commonalities, our partners bring decades of specialized experience in everything from HubSpot/Salesforce to paid search, to no-code automation.
- Understands customer needs
- Delivers tangible business results
- Experiments, learns, and stays ahead of the curve
- Solves complex technical challenges
- Pushes the boundaries of AI-enabled GTM workflows
What Our Partners Say
“Sales teams get deeper insights into their prospects with Clay’s data enrichment and leverage that to send highly relevant engagements in Outreach, leading to higher conversion rates and driving revenue growth.”
“Clay has been a key channel for reaching thousands of SMB customers that our developer-driven solutions can't reach on their own.”
“Becoming a Clay Creator was an absolute no-brainer. You get to join the Clay family, help a great and thriving community, share best-in-class Clay practices, and get rewarded all-in-one.”
“Clay has been absolutely transformational for our business. Their waterfall solution helped us evolve into a true API-driven company.”
“I was posting about Clay organically because the product helps me deliver for my business in a way that previously wasn't possible.”
Frequently Asked Questions
What is Clay?
Clay helps go-to-market teams up level their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.
What kinds of companies use Clay?
We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more.
What tools does Clay replace for me?
Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)
What does Clay change about my current process?
Traditional outbound sales meant people spending a lot of manual effort on bad research and generic, spammy emails that don’t land new customers. Clay helps businesses quickly find and message their ideal customers, saving teams immense amounts of time and money in the service of helping them grow.
How much does it cost?
Our paid plans start at $149/mo. Our free trial that gives you access to our Pro Plan ($800/mo value) for 14 days, with 1000 credits. We also have a free plan.