Inbound enrichment | clay.com
Clay for Automated Inbound
Enrich every inbound lead and take action instantly
Qualify and score inbound leads across campaign sources. Route the best ones to reps with critical context on the contact and their company.
Clay for INBOUND By the numbers
3x
improvement in data enrichment coverage using Clay’s data providers at Anthropic.
5 min
Lead response SLA for select customers at Aptean
2x
lead to opportunity conversion at Rippling
Rich buyer context from 150+ data sources
Enrich inbound leads with data like company size, tech stack, job titles and intent signals, synced to your CRM. Access multiple data providers and AI research for reliable global coverage.
Key values
Sync every lead source
Connect all your lead sources—forms, webinars, events, paid ads—and Clay automatically enriches every prospect.
Get leads to reps in minutes
Automatically enrich, score and prioritize high-intent leads so reps contact qualified prospects first.
Eliminate manual routing
Use custom territory and ICP logic to route qualified leads to the right rep, or sequence and take instant action.
Case study
Anthropic
Anthropic tripled their inbound lead enrichment coverage to nearly 100% by using Clay to automatically enrich, score, and flag leads before they sync to Salesforce—eliminating manual research and enabling instant routing to sales.
Find unique data with AI
Go beyond basic firmographics. Automatically pull role, seniority, tech stack, hiring signals, company insights, and custom data points using Claygent, our AI web researcher.
Prioritize the best leads
Automatically rank and score leads based on ICP fit, and use real-time signals like job changes, website intent, and social mentions, so your teams can act on leads most likely to buy, and route them to the right rep.
Automate tailored replies
Use rich context about inbound leads to automatically generate personalized email copy. Automate routing and sequencing so inbounds receive high quality follow-up in minutes.
What our customers say about us...
Keith Jones
GTM Systems Lead
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
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Stevie Case
CRO
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
Alexander DeMoulin
Director of Revenue Operations
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."
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Adam Wall
Head of Sales Operations
"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
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Davide Grieco
Prev. Director of Growth
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
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Josh Kim
Head of Growth Programs
"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."
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Kris Rudegraap
CEO
"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."
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Julien Reiman
Head of Sales
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."
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Ryan Narod
VP, Marketing
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."