Clay for

PLG Assist

Turn PLG users into enterprise pipeline

Automatically identify personal-account users who match enterprise buyers and take action when they’re most likely to upgrade.

Match PLG users to their company

Separate casual signups from target accounts. Automatically add account and usage context to your free-tier users—even with personal emails—with company info, role, team size, and domain data.

Score users most likely to upgrade

Combine product usage patterns, team expansion, and enrichment data to score and surface self-service users who fit your ideal customer profile, and show real buying intent.

Route the best opportunities to reps

Notify reps when a user hits a paywall, invites coworkers, exceeds limits, or matches your ICP—complete with context to move them to enterprise plans.

Anthropic

“Chaining together Clay’s data waterfalls helped us translate personal emails to work emails, unlocking the ability to do custom company research with complex logic and display formats. Without Clay, this would’ve been an incredibly cumbersome process.”
Adam Wall, Head of Sales Operations

Convert personal emails to work emails

This template helps you convert a list of personal email addresses (like Gmail or Yahoo) into verified work emails. Use it to turn low quality contact lists into usable B2B data that maps each person to their company and role.

Get the free template today

What our customers say about us...

Keith Jones
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

Stevie Case
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

Alexander DeMoulin
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

Adam Wall
"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."

Julien Reiman
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."