# Find every account in your TAM in one place

Source prospects from multiple data providers and continuously sync qualified accounts and contacts to your CRM.

## Build precise company and people lists at scale

Find millions of enterprise and SMB leads across Clay's database and 200+ data providers. Use natural language to run complex people and company searches, and automatically sync qualified prospects to your CRM.

### Consolidate multiple data sources

Combine Clay's company database, Openmart, Google Maps technographic sources, and any other data in one place.

### Find your ICP in a single search

Source large lists of your ideal customers in minutes. Search across company, people, and job data in a single query.

### Always-on sourcing to your CRM

Automatically add new qualified accounts as they match your ICP, continuously generating fresh leads without manual list building.

# Search just like you think

Describe your search in natural language in Clay’s UI, or use our API/CLI to run searches in AI tools like Claude and ChatGPT.

## Case study

### Coverflex

Coverflex has a TAM of over 3 million companies across Portugal, Spain, and Italy, and uses Clay’s AI research agent to help them narrow and qualify that list.

[Read Coverflex case study](https://www.clay.com/customers/coverflex#use-case-1)

### Intercom

In one month, Intercom’s team sourced 4,000+ accounts, enriched 21,000 contacts, and generated over $810K in new pipeline.

[Read Intercom case study](https://www.clay.com/customers/intercom)

### Mistral

“There was a lot of breadth and depth of accounts available globally. Over the course of just 2 weeks with Clay, we had 25,000 accounts that formed a robust starter TAM. Normally this would have taken 2 months.”

[Read Mistral case study](https://www.clay.com/customers/mistral-ai)

## Find leads that look like your best customers

Clay categorizes lookalikes into themed groups, so you know what’s working. Easily edit your lookalike results to improve your list quality.

## Score ICP fit with AI research and 200+ providers

Waterfall multiple data providers to fill in gaps and increase reliability on data points like employee size. Layer in tech stack and intent signals. Use AI to research custom data points. Score accounts and segment your list based on what's actionable in your ICP.

## Find leads at qualified accounts to outreach

Merge all qualified accounts into a single workflow. Use multiple contact databases to find decision-makers at qualified accounts and enrich with contact information.

## Keep your CRM updated with qualified leads

Continuously sync fresh qualified accounts and leads to your CRM or data warehouse so sales and marketing can take action. Automate quality pipeline for outbound, Ads, ABM, and more.

## What our customers say about us...

### Keith Jones

"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

### Stevie Case

"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."

### Alexander DeMoulin

"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."

### David Bulmer

"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."

### Davide Grieco

"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."

### Josh Kim

"Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed."

### Kris Rudegraap

"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."

### Julien Reiman

"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."

### Ryan Narod

"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more.