Territory Planning | Clay.com
Build defensible territories with complete data in record time
Fully enrich and unify every account with universal, trusted data automatically so you can model, easily justify, and maintain balanced territories without weeks of manual work.
Clear scoring logic with data to back it
Enrich accounts with Clay’s marketplace of 150+ data providers, intent signals, and AI agents for the most comprehensive and trustworthy GTM data on the market to create the most accurate account context reps can trust
Shorter data gathering process for faster planning
Access Clay’s marketplace of 150+ providers, intent signals, and AI agents in one place to build streamlined workflows that can be easily adjusted for faster iterations
Unrivaled fill rates to make decisions from complete data
Enrich accounts using 150+ providers or backfill with AI web research for the most trustworthy GTM data on the market to reduce assumptions in planning
Enrich accounts with any GTM datapoint imaginable
Go beyond basic firmographics and technographics. Anything your best reps research can automatically be pulled at scale using our AI research agent
No more black-box account scoring
Clay's own sales team uses Clay for continuous account scoring based on fit and engagement. Their always-on system automatically distributes accounts fairly, surfaces buying signals in real-time, and maintains territory balance as markets shift—giving reps transparent scoring they trust and workflows that flag hot accounts before competitors notice them.
Find every new account in your TAM and avoid duplicates
Find new companies using Clay’s data and exclude existing accounts with bulk exclusions. Search for lookalikes of existing customers using Ocean.io. If your ICP has local businesses, use Google Maps and Openmart.
Design flexible enrichment systems for faster iteration
Build observable enrichment workflows using 150+ data providers, intent signals, and AI agents to shorten time to pull data and iterate with stakeholders. RevOps reaches alignment with fewer iteration cycles.
Instantly join data sources to existing accounts
Map your data to existing accounts with CRM lookups. Eliminate days of manual matching and deduplication work with lookups across any field.
Define segmentation rules and assign territory owners
Create assignment logic with AI in Clay. Set geographic rules based on HQ, respect account hierarchies, and balance books by fit score and predicted value. Push assignments back to your CRM.
Always-on territory monitoring and visibility
Continually refresh enrichments to keep your territory foundation current. When intent or headcount changes and territories become unbalanced, see it immediately. New accounts are routed to the right rep with current data.
What our customers say about us...
Keith Jones
GTM Systems Lead
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
Stevie Case
CRO
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
Alexander DeMoulin
Director of Revenue Operations
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."
David Bulmer
Sales Ops
"I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness."
Adam Wall
Head of Sales Operations
"Clay is a game changer for marketing, data, and operations. We have 3x our enrichment rate with Clay’s combination of data providers. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
Davide Grieco
Prev. Director of Growth
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
Julien Reiman
Head of Sales
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."
Ryan Narod
VP, Marketing
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."